Yashica’s new factory in Shimosuwa, Nagano Prefecture… 1956

Wonderful illustration of Yashica’s new factory in Nagano Prefecture along the shores of Lake Suwa. From here, Yashica grew to become a large international camera manufacturer that dominated (in terms of sales) nearly every other camera company in Japan by the end of the 1950s. By the start of the 1960s, Yashica boldly introduced many new and innovative products that in some cases, had never been seen before. Never going after the high end professional market, Yashica continued to build high quality cameras at very affordable prices. A true camera for the masses.

Yashica’s new factory opened in 1956 along the shores of Lake Suwa in Nagano Prefecture.

Rather rare early (1956) sales brochure from Yashica.

Introduces the Yashica J-4 35mm SLR camera to the world.

Unique back cover view of the sales brochure. The J-4 and the J-P are featured at the same time. No mention of the J-3.