127 Film | Chasing Classic Cameras with Chris

The 44 uses 127 roll film

Yashica-44

The easier to handle Yashica 44 TLR (4×4 cm negatives and slides vice 6×6 cm) from early 1959 or so. The leatherette is “dove gray” while the metalwork is “machinery gray”. Yashica made these in about 8 different colors if you count black as a color. From the look of this sales brochure, the 44 was designed with women in mind as an alternative to the bulky and unstylish 66 models that were in use. Many of the Japanese ads from that period feature stylish modern women posing with their new cameras.

This camera has managed to travel to the present in a rather nice condition and the original light gray leather case is intact as is the original box. Many thanks to the good people at the factory in Shimosuwa for their good design and quality construction.

A sales brochure from 1959

The 44’s colorful original box hints at the wide variety of colors available (although not quite these colors).

Yashica also made the 44 LM which featured a built-in exposure meter (light meter) which you can read about here.

Thanks for stopping by and be sure to visit my camera shop at http://www.ccstudio2380.com

Chris

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Any doubts that Yashima-Yashica was marketing to women for their new smaller 4×4 cm twin-lens reflex camera are erased once you see the cover to the sales flyer.

In a male dominated society, Yashima-Yashica needed to leave no doubts as to who these new smaller and lighter cameras were for.

Normally sales flyers and brochures in the late 1950s were geared to and appealed to the male buyer. In all fairness, it was likely that’s who took most of the photographs during that period. Yashima-Yashica’s direct pitch to Japanese women was an attempt to tap the vast market of female buyers.

As we understand it, the 44 model came in at least 7 or 8 colors!

Even though the front of the flyer was simple and left no doubt as to who the buyer would be – the reverse of the flyer was still detailed and quite technical. It’s possible that the camera was designed for the wife to use for taking pictures of the children (while the husband was off at work all day) but still detailed enough for the husband to feel comfortable purchasing. Just our take on things.

Thanks again for your visit – as always we appreciate any and all comments. In the interest of fair play, we ask that you do not copy the images and include them in your blog or post without asking for permission – thanks! ^.^

Chasing Classic Cameras with Chris

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Tag 127 Film

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