Yashica Pentamatic – 1960

Gettin’ its 1960s groove on with a little bit of fun in the studio.

25831138090_6ba21c9c58_o (1)

Yashica ヤシカ Pentamatic ’35’

The Pentamatic was Yashica’s first 35mm single lens reflex (SLR) camera. For a company known for building quality twin lens reflex (TLR) cameras, it was a big step forward for them. It wouldn’t have been possible without the combined expertise of the engineers, designers, and craftspeople from Nicca Camera Company which Yashica had acquired in early 1958.

22809875259_185bf3d0d8_o (1)

The Pentamatic with its placement of the cold shoe on the camera’s left top plate moved this clip on exposure meter away from the shutter button and film advance lever. A much more convenient location.

It’s a uniquely beautiful camera with all sorts of interesting angles and that forward facing shutter release button. (see below) The cold shoe (accessory shoe) wasn’t mounted on top of the pentaprism as was common (well most SLRs didn’t have a cold or hot shoe yet) but instead was located on the upper left side of the camera and combined with the rewind lever. (see above)

25959470461_6afe08f43e_o (1)

That wonderful shutter release button – right where your “trigger” finger wants to be when holding such a heavy camera.

19986174890_c9351aec0e_o

A crop of the full-page ad from the June 1960 issue of Modern Photography. Yashica’s first public advertisement of their new SLR.

24421397892_036c1371dc_o (1)

A complete set as it would have come from the factory with the exception of the lens. I swapped out the standard Tomioka made 5.5cm f/1.8 lens for this beauty.

img_1379

Earliest known sales brochure (from Japan) for the Pentamatic. We’re unsure of its exact month of issue but it appears to be at least from the first half of 1960 as it talks about the cooperation between the designers at Nicca and Yashica to bring this camera to market. Many thanks to my good friend Paul Sokk for the kind use of his brochure. For more from Paul, stop by his amazing site at http://www.yashicatlr.com

Thanks for stopping by and hopefully you’ve learned a bit more about this wonderful camera from Yashica. – Chris

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2019 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.

Advertisements

Happy Satur-YAY!

How many of you remember Green Stamps? How about Plaid Stamps?

Argus-254--greenStamps--pub-1966-Us-850

Cute ad from around 1966 or so. My mom saved Plaid Stamps (in New York) when she shopped at the A&P – we were always getting cool stuff with them!

Thanks for stopping by!

Chris

New Toy – Yashica U-matic

Wonderful 8mm film camera from around 1961 –

DSCF7335 logo 12

DSCF7355 box logo

Complete kit – I’m only missing the original batteries. Not pictured is the wired remote control.

yashica big u-matic

LIFE magazine ad from 1961

DSCF7337 logo

IMG_20180706_0001

From the Australian catalog by Swift & Bleakley c1962

DSCF7348 logo 1212

“Oh no”, she exclaimed! “Not movie cameras too!” Carol to Chris upon seeing the new toy.

More to come. Thanks for stopping by!

Chris

 

Happy SUNday!

A couple of the advertising boys from Yashica

DSCF7686 logo

yashica elf

Could this be the camera that our Sailor Boy is holding? Yashica’s Auto Focus Motor 35 from 1981.

DSCF7676 logo

Since Yashica has never officially named their advertising doll, I’ve always referred to him as ‘Sailor Boy’ for obvious (to me) reasons. Sailor hat and blue sailor pants. The other boy – well that’s still up for discussion. I originally thought of him as being a party boy and then a Christmas elf and now back to party guy and now… Yashica’s take on the nursery rhyme, “Wee Willie Winkie”. Floppy hat with the little ball or tassels on the end, and pointy slippers. It appears that Yashica used him to “announce” the arrival of their new camera. A stretch but thanks to my friend Paul, a good stretch.

The camera that the boy is holding resembles the Yashica Auto Focus Motor which was released in the early 1980s. The brochure shows the camera on a table with party hats, presents and a cake with candles – a birthday cake?

DSCF7679

Party hat? Christmas hat? Sleeping cap? It is missing a green decal on the front of the hat that says Yashica in katakana. The green decal and the white hat with red stars made me think that these were Christmas colors.

yashica sailor boy family

The Sailor Boy (far right) with his proper green decal on his cap. Pointy (elf?) shoes and what appears to be a Christmas ball hanging from the cap… or maybe not.

yashica christmas

A true Christmas Sailor Boy – he’s a candle and so is his tree.

yashica www

Could this be Yashica’s inspiration??? Hmmmm

Thanks for stopping by Y’all! Have a great day!

Chris and Carol

Rare Yashica ‘Happi Coat’ from the 1960s

Carol and I have decided to start cutting back on our extensive collection of mostly Yashica “stuff”. Some of the items we’ll be listing rarely come up for purchase and are in some cases, the only known examples in existence.

This item, the Yashica ‘Happi Coat’ was made in Japan around the mid-1960s to coincide with Yashica’s new line of electronic cameras. The advertising phrase, “Pioneer in Electronic Photography” became more widely known as Yashica included it in almost every advertisement and brochure. As we understand the origins of this coat, Yashica provided it to salespeople to wear while demonstrating Yashica cameras in US camera stores. I know of only one size – something of a large-medium-large that was designed to fit a majority of wearers. If you were larger than that the happi coat could be left open and worn without the belt. It’s made from a heavyweight high-quality cotton and is very vibrant. The silk screening is sharp and colorful too. Only a slight hint of some discolorations are noted on the fabric. More detailed pictures can be found in our Etsy Shops. By the way, our “model” is about 5′ 9″ tall as a point of reference.

20180504_143226

It kinda looks like something Doc would have dressed Marty up in for the Back to the Future movies.

20180504_143304

20180504_143643

20180504_143938

This wonderful coat can be seen in more detail in our Etsy Shops.

It’s also available at https://www.ccstudio2380.com

Stay in touch as we endeavor to list most of our collection by the end of the summer (well by the end of fall at least).

Thanks for stopping by!

Chris and Carol ^.^

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2018 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.

Yashica J-3 Sales Brochure – 1962

We don’t have an exact date on this brochure – we’re mainly basing it on the recognized release date in the United States. Since this is a Japanese brochure it could have been earlier or later.

Of interest, the first M42 screw mount camera made by Yashica was the Penta J which was also known in Japan as the “Jaguar”. The name Jaguar never appeared on the camera body, just in advertising. It is possible that the “J” in the J-3 could have been for Jaguar but the marketers from Yashica decided to shorten it to just “J” at the last minute.

yashica j-3 collage

Front and back covers for the first J-3 brochure.

These images (below) are from two different J-3 instruction booklets that we have in our collection. The one on the left appears to be from a rare early version of the book with the image on the right from the later and more common book. Of note, the camera in the left image does not have a name on the body while the camera in the book on the right shows J-3. It’s an entirely different picture of the J-3. Our guess is that the book on the left has either a prototype or pre-production camera before Yashica finalized the name for the camera. They may have still been up in the air about naming it J-3 or possibly Jaguar something.

1 j-3 collage

The left camera appears without a name and very different (and rather odd looking) accessory shoe. The camera on the right carries the J-3 name and the “correct” accessory shoe that ended up in production.

2 j-3 collage

IMG_20180122_0005

Same instruction booklet but with the “J-3” written in on the image. Look closely, notice how crude it is. Another clue that the camera was a pre-production or prototype camera.

Well, there you have a bit of Yashica controversy discovered 56 years after the fact! lol

Thanks for your visit!

Remember to stop by our store at http://www.ccstudio2380.com

C&C ^.^

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2018 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.