Contax / Yashica Brochure

From around 1975 or so when Yashica first rolled out the Contax RTS.





Eye candy to be sure! Yashica along with Contax and then later Kyocera continued the RTS well into the 1990s.

Thanks for stopping by and have a beautiful day! – Chris

Contax Heaven – ‘Yashica, A New Horizon’

The title refers to a not widely circulated Yashica marketing brochure that was sent to virtually all US camera dealers in early 1975. In it, Yashica informed dealers that they would directly distribute their products (including the Contax line) to them and that they had a direct representative in Yashica USA. Definitely a bold move by Yashica during a desperate time in their history (and struggle to stay solvent).

Here’s some eye candy from that brochure –

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How about finding this under the Christmas tree then or now?



Really the first introduction of the partnership between Yashica and Contax.


The marketing brochure (cover) from 1975.

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The original letter (not a copy) that was sent to each camera dealer in the US. Each was signed by the President (or more likely an underling).

I personally haven’t collected anything with the Contax branding but that hasn’t meant that I wouldn’t want to – just no more room for another branch in the collection.

Thanks for stopping by! – Chris

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Copyright © 2015-2019 Yashica Pentamatic Fanatic, Chris Whelan
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Yashica ‘Sailor Boy’ & Friends


Yashica’s three finest cameras in black. The J-3 was the first truly modern 35mm SLR from Yashica and it was their first SLR to be made in pro-black with matching black lens. Only a small amount of the J-3s were black – most were the traditional silver top and black leatherette body. On the far right is the most successful SLR Yashica ever made. Fully loaded with electronic everything, all commanded by its ‘IC’ brain. The next step on the evolutionary ladder is the TL Electro X ‘ITS’ (center). A mostly marketing idea, the ITS was essentially the same camera as the TL Electro X with the added gold ‘Electron’ symbol on the front of the pentaprism and the stylized ITS emblazoned  on the camera’s left front (not seen here but can be seen below). The marketing folks at Yashica never said what the ‘ITS’ stood for (if anything). Our best guess is ‘Integrated Technology System’. Some say ‘Interval Timed Shutter’ as the shutter was electronically controlled and could fire at any speed. Later the Contax-Yashica ‘RTS’ was introduced and it was advertised as ‘Real Time System’ whatever the heck that meant.

We’ve used all three, and the TL Electro X with the white stylized ‘Y’ on the pentaprism is our favorite. It just feels perfect in your hand and the electronic over and under (exposure) arrows in red are easily visible in the viewfinder.


By the way, the advertising icon (Yashica Sailor Boy) was never given a proper name by Yashica. He made his debut in 1962 and still could be found kicking around in sales brochures and ads into the late 1960s. This guy is the 20cm (10 inch) dealer display model and he was in his sealed bag and box from Modern Plastics of Japan when we acquired him. He comes in about 3 other sizes and different styles and colors.

Thanks for stopping by!

Chris ^.^