Leotax ‘Silhouette’ – a French Connection?

Here’s an advertisement that appeared in the Asahi Camera Yearbook 1958.

leotax silhouette

Leotax TV advertisement from Asahi Camera Yearbook 1958. Other than this ad, I haven’t seen any other mention that the TV was also known as the Silhouette. Leotax went on to name two other cameras – Merite and Elite.

It’s important to point out that Leotax, for the most part, did not engrave the names of their cameras on the top plates so you won’t find cameras that have Silhouette, Merite, or Elite on them. So far I’ve seen these names in advertisements, in a sales brochure, and on a box.

leotax merite box with logo

My box with the name Merite vice Merit as it is incorrectly known.

leotax merite ad

Flyer from 1959 clearly shows the camera as being the Merite.

If you’d like to know more about the Leotax Camera Company please visit my good friend Paul Sokk’s site at http://www.yashicatlr.com/Leotax.html. Paul’s done an excellent job at compiling some of the best information anywhere about Leotax (and a bunch of other things too).

Thanks for stopping by and if you have anything you’d like to share with me about Leotax please do so in the comments. I would especially like to see more examples of Leotax boxes and advertisements (and brochures). – Chris

Be sure to visit my camera shop hosted by Etsy at http://www.ccstudio2380.com

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2020 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.

Leotax Merite Camera Case – 1959

Here’s a beautiful leather camera case for the Leotax Merite and Elite. The quality of its construction is evident even after 60 years of use (gentle use). The Merite was a 35mm rangefinder camera built by the Leotax Camera Company in the Leica style.

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A beautiful leather camera case from around early 1959.

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Excellent materials and attention to detail.

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Quality stitching throughout.

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The bottom half of the case was attached by a patented hinge assembly that quickly detached from the top half.

Brochure 2 (1) 2

Advertising flyer for the Leotax Merite. The camera and lens sold for 42,500 JPY which was about $118 in 1959. The case went for an additional 1,800 JPY which was $5

Thanks for stopping by! – Chris

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2019 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.

Leotax Merite TV2 – 1958

While doing some research on late 1950s Japanese 35mm rangefinder cameras, I came across the Leotax brand. Their cameras are highly regarded by collectors and photographers alike. They have a reputation of being one of the better built Leica inspired models, especially during the early 1950s. I personally believe that Nicca built the best versions as I own several different models and I occasionally shoot with a Nicca 3-S.

My good friend Paul Sokk pointed out that a Leotax camera box in my collection has the name of the model spelled differently than the accepted norm – ‘Merite vs. Merit’. Intrigued we both started looking for proof as to the camera’s “real” name. The camera was also known as the model TV2.

merite 2

My recently acquired Leotax Merite camera box (from Japan). Mérite in French.

“Excellent mechanism with the best technology”… Leotax Merite

Brochure 2

Paul spotted this sales flyer from Leotax. The name ‘Merite’ is clearly spelled out. Notice that the camera itself does not have a name on it.

Brochure 2 (1)

boxed (10)

Here’s a Merite camera (not verified) with a box that’s marked ‘TV2’ which was another name that the Merite was known by.

It’s interesting to note that the next camera in the Leotax line was called ‘Elite’. Another French word that would fit nicely with Merite. Is any of this definitive? No, but the fact that the flyer and the box match I would imagine that was and is the intended name.

For more about the Leotax Camera Company please visit here. The Merite is referred to by its improper name at the moment.

Thanks for stopping by! – Chris

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2019 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.