“This is a Toy” – Goofy Stuff from Yashica

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Normally you’d expect to see “this is not a toy” on something not designed to be played with. Here we have a rather odd promotional item from Yashica.

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My best translation – Color Camera Yashica Electro 35

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Still looks good and holds air after 50 years!

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A Yashica float. It’s about 6 feet in length and I’m guessing Yashica didn’t want you to use this at the beach or pool as anything but a toy.

Admittedly a pretty goofy item that we’ve added to our Yashica collection recently. I saw it on a Japanese auction site and well, I couldn’t resist. It was listed by a seller in Shiga Prefecture (which is just east of Kyoto). I paid a silly amount to ship it after paying less than $10 to purchase it. Collecting – jeez. On the bright side, I may have the only matching set of Yashica beach gear in the world!

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We now have a matching set of beach gear from Yashica. The Sailor Boy logo was popular with Yashica in the early 1960s – here he makes another appearance to promote the Electro 35 camera.

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Thanks for stopping by! – Chris

‘Cheeky’ – Weekly Photo Challenge

Not a term I would normally use, but maybe this Yashica ‘Sailor Boy’ fits the bill as cheeky.

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Yashica’s advertising figurine from 1962.

Chris

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Copyright © 2015-2017 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.

Yashica’s ‘Sailor Boy’ – 1962

Yashica’s advertising figurine the ‘Sailor Boy’ first appeared in 1962 – closely associated with the launch of Yashica’s J-3 35mm single-lens reflex camera. It was made for Yashica by Modern Plastics of Japan and was produced in a variety of sizes – from a 20cm shop and dealer display model down to this little 10cm guy.

This one ⇓ came to our collection from Germany and man was he a dirty guy!

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Covered with a coat of nicotine and grime, he looked like he was in a bar room fight! But he has a good casting and the paint looks good. Notice how grungy his hat is.

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Since he was covered with a thin film of nicotine he was sticky!

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Looks like he has a black eye!

After some restoration work in the studio, he’s looking ⇓ much better and brighter.

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Nice and shiny! Still a hint of a black smudge near his right eye.

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His hat is white again. If you look to collect one, be sure to look closely at the hat. Often the casting will be a bit porous there and show some pitting. This one is nice and smooth.

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The manufacturer’s marks on the bottom. The round spot was meant to insert a small magnet so as to keep him in his place.

Made in Japan by Modern Plastics for Yashica. He’s never been given an official name from Yashica so we’ve always called him ‘Sailor Boy’ for obvious reasons. Some of the figurines will have ‘Yashica’ in katakana characters on the hat. We don’t have one like that – yet.

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The 20cm shop model with the J-3. The eyelashes are different on the larger models otherwise they’re the same.

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Not our collection! Wish it was! There is one missing – a 10 cm ‘Sailor Boy’ with green shoes otherwise this collection is complete. Notice the large doll on the back left does not have Yashica on his hat but does have green shoes. The one with the camera is a Christmas doll (we think). These are on display at a Tokyo store that specializes in collectible figurines and dolls.

Thanks for your visit! And yes, we take donations of unwanted ‘Sailor Boys’!!! JK

Camera: Fujifilm FinePix S9900W

Chris

Yashica ‘Sailor Boy’ & Friends

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Yashica’s three finest cameras in black. The J-3 was the first truly modern 35mm SLR from Yashica and it was their first SLR to be made in pro-black with matching black lens. Only a small amount of the J-3s were black – most were the traditional silver top and black leatherette body. On the far right is the most successful SLR Yashica ever made. Fully loaded with electronic everything, all commanded by its ‘IC’ brain. The next step on the evolutionary ladder is the TL Electro X ‘ITS’ (center). A mostly marketing idea, the ITS was essentially the same camera as the TL Electro X with the added gold ‘Electron’ symbol on the front of the pentaprism and the stylized ITS emblazoned  on the camera’s left front (not seen here but can be seen below). The marketing folks at Yashica never said what the ‘ITS’ stood for (if anything). Our best guess is ‘Integrated Technology System’. Some say ‘Interval Timed Shutter’ as the shutter was electronically controlled and could fire at any speed. Later the Contax-Yashica ‘RTS’ was introduced and it was advertised as ‘Real Time System’ whatever the heck that meant.

We’ve used all three, and the TL Electro X with the white stylized ‘Y’ on the pentaprism is our favorite. It just feels perfect in your hand and the electronic over and under (exposure) arrows in red are easily visible in the viewfinder.

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By the way, the advertising icon (Yashica Sailor Boy) was never given a proper name by Yashica. He made his debut in 1962 and still could be found kicking around in sales brochures and ads into the late 1960s. This guy is the 20cm (10 inch) dealer display model and he was in his sealed bag and box from Modern Plastics of Japan when we acquired him. He comes in about 3 other sizes and different styles and colors.

Thanks for stopping by!

Chris ^.^