Sometimes silly is just silly – collecting Yashica stuff 101.1

Carol and I have been Yashica fanatics since the early 1970s and over the years we’ve collected some pretty silly stuff related to Yashica.

In 1962 the Yashica marketing guys and gals came up with a cute little fellow to act as a marketing mascot of sorts to promote Yashica’s extensive new line of SLRs and the next generation of 35mm rangefinder cameras. Yashica’s ‘Sailor Boy’ (never officially named) was born courtesy of a design executed by Modern Plastics of Japan.

The ‘Sailor Boy’ appeared in Yashica’s sales brochures and occasionally in a few instruction booklets. Here he’s pictured in an early flyer for the Minimatic-S (1963).

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This is the larger dealer display ‘Sailor Boy’ – about 20cm tall.

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Here’s the dealer display ‘Sailor Boy’ helping to promote the new (1962) J-3.

Anyway, here’s where the real silliness comes in. When you start to discover all of the different ways that Yashica employed their little mascot it’s a fun challenge to find him on some pretty unlikely things. Here he’s promoting the release of the Electro 35 – the world’s first electronic 35mm camera (1966).

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Of course he’d be on a couple of beach bags – he’s Yashica’s ‘Sailor Boy’.

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Whether riding a smiling dolphin or dancing in a grass skirt on a remote island, the ‘Sailor Boy’ was always there to remind you to take your non-waterproof Yashica Electro 35 along for the fun!

Thanks for stopping by! – Chris

BTW, there’s some neat new stuff (cameras and gear) over in our shop at http://www.ccstudio2380.com – there’s always a few classic cameras to pick from as well as a nice collection of lenses.

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2019 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.

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Yashica LM -1956

Made by Yashima Optical – my first model LM

yashica lm first logo

This Yashica LM was the first camera that I posted on my Flickr site back in December 2013

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The selenium cells were hidden under the nameplate – it was a highly accurate light meter

Yashica LM twin-lens reflex (TLR) 6×6 cm medium format film camera. This is one of my most favorite TLRs from Yashica. It features a built-in light meter (LM) and sharp Tomioka made lenses.

These two images were the first two that I posted on my Flickr site back in 2013. I was fond of using two different backgrounds – a dark blue (pictured above) and a softer light blue. I use a stark white background now but I’m getting a bit tired of it. I may go back to using a light blue (see below).

yashica sb logo

Thanks for stopping by! BTW, my Flickr site can be found here 

Chris

Yashica J-3 Sales Brochure – 1962

We don’t have an exact date on this brochure – we’re mainly basing it on the recognized release date in the United States. Since this is a Japanese brochure it could have been earlier or later.

Of interest, the first M42 screw mount camera made by Yashica was the Penta J which was also known in Japan as the “Jaguar”. The name Jaguar never appeared on the camera body, just in advertising. It is possible that the “J” in the J-3 could have been for Jaguar but the marketers from Yashica decided to shorten it to just “J” at the last minute.

yashica j-3 collage

Front and back covers for the first J-3 brochure.

These images (below) are from two different J-3 instruction booklets that we have in our collection. The one on the left appears to be from a rare early version of the book with the image on the right from the later and more common book. Of note, the camera in the left image does not have a name on the body while the camera in the book on the right shows J-3. It’s an entirely different picture of the J-3. Our guess is that the book on the left has either a prototype or pre-production camera before Yashica finalized the name for the camera. They may have still been up in the air about naming it J-3 or possibly Jaguar something.

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The left camera appears without a name and very different (and rather odd looking) accessory shoe. The camera on the right carries the J-3 name and the “correct” accessory shoe that ended up in production.

2 j-3 collage

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Same instruction booklet but with the “J-3” written in on the image. Look closely, notice how crude it is. Another clue that the camera was a pre-production or prototype camera.

Well, there you have a bit of Yashica controversy discovered 56 years after the fact! lol

Thanks for your visit!

Remember to stop by our store at http://www.ccstudio2380.com

C&C ^.^

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2018 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.

Yashica Day! ヤシカ

Hey, it’s Yashica Day every day!

yashica j3 black

Still one of our all-time favorite Yashicas – the Yashica J-3 in pro-black. Just a handsome camera. It was Yashica’s first SLR in black.

Thanks for your visit!

Chris

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2018 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.