Yashica – A New Horizon 1975

From the rarely seen sales brochure ‘Yashica A New Horizon’ published in early 1975.

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This booklet was sent to all US camera dealers with a cover letter addressing Yashica’s future plans for distributing their line of cameras and photo equipment directly to dealers in the United States. In all of my years of collecting Yashica related items, this is the first time I’ve seen this publication. It’s a perfect 8.5 x 11 inches, in full color, printed on heavy stock glossy paper with 14-pages filled with photographs never used outside of this book.

Here is the cover letter that accompanied the brochure. It provides some insight into the heart of Yashica and at this point in time, brings to light their attempts to turn the company around and emerge from bankruptcy in a much better place.

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The letter is typed on bond paper (with watermark) and was signed by Mr. Kenji Sakuma so I don’t believe it is simply a photocopy casually dashed off to dealers. It shows how important this new program was to Yashica.

My good friend Paul Sokk (https://www.yashicatlr.com) pointed out the gender-specific remark “In the very near future, one of our salesmen, under the direction…”. When read using today’s optics it would appear as though it was out of place and implied that there would be no women calling on you Mr. Camera Dealer. Considering that this is from Japan and written in 1975 I believe it was simply stating the obvious – there probably weren’t females in these positions at this point in time and it would be many decades before the glass ceiling would be broken (struggles exist even to this day). Of course, the term salesmen could also be interpreted as a generic term for the position as the term sales person had not yet come into use.

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A view of the back cover which was released without the usual printing data or date.

The Yashica Line as represented in early 1975. Noticeably missing is the TL Electro X ITS model with its distinctive gold electron logo on the pentaprism.

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The Yashica line as presented in the brochure. The TL Electro X and TL-E are represented in the SLR category but no TL Electro X ITS which I find very odd.

As always, thanks for stopping by! Please feel free to share anything that may enhance this post or correct any inaccuracies. – Chris

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2019 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.

In the grips of bankruptcy, Yashica is forced to swallow a bitter pill – 1975

The early 1970s were not kind to Yashica. Accusations of embezzlement, mismanagement, inflated assets, and then the fuel crisis and economic downturn led Yashica to financial peril. By early 1975 Yashica was bankrupt and with the urging of the Japanese government (and creditor banks) Yashica fell into the reluctant lap of Kyocera.

Kyocera Corporation which was previously the Kyoto Ceramic Company was not a camera maker – the founder and president Mr. Kazuo Inamori was a brilliant engineer but again, not a camera manufacturer. In early 1975, Yashica made a desperate attempt to reach out directly to the market in the US.

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Mr. Shiro Kaneko was installed as the president of the Yashica Company (formerly of the trading company Nissho-Iwai) and decided to market Yashica products directly to camera dealers across the United States. He put Mr. Kenji Sakuma in charge of the US endeavor.

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Reading this page you realize how much clout these two companies had in Japan and you can guess that they had a ton of money invested in Yashica.

Yashica had been on a building spree in Japan opening a new, ultra-modern factory in Okaya, Nagano Prefecture in 1972 and building a new 6-story headquarters office complex in Shibuya-ku, Tokyo and moving in by the summer of 1974. Money was flowing out of Yashica like water through a cracked dam by this point.

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The new factory in Okaya in the summer of 1974. By the way, this location is still in operation and owned by Kyocera.

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Yashica’s new headquarters located at 6-27-8 Jingumae, Shibuya-ku, Tokyo as it looked in mid-1974. Check out the modern furniture (colorful too) and those displays with the new Contax line and a nice display rack loaded with brochures of the day.

The picture above is taken from a recently discovered booklet published by Yashica in early 1975. I don’t see Yashica’s name anywhere on the building (they did crop the picture quite a bit) but I see Honda’s name and logo on one of the doors.

Below is the Yashica building as it appears today (2018). It’s known as the Kyocera Harajuku Building and is located in Shibuya-ku on Meiji-dori Avenue in Tokyo.

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Current view of the original Yashica HQ building. Kyocera still has a presence in the building with mixed use shops occupying the ground floor. (Google Map Image)

Although Yashica continued to make cameras throughout the remainder of the decade they failed to truly innovate new designs and missed the boat on so many fronts while others (Canon, Nikon) forged ahead with large investments in exciting new cameras (Canon F-1, Canon AE-1, A-1) and new technologies. In my opinion, the build quality also suffered during this period and I personally do not collect the SLRs from this period.

The end is near. By October 1983, Yashica was fully merged with Kyocera. The once proud and independent company founded by Mr. Yoshimasa Ushiyama and his brother in 1949 was gone. I’m not 100% sure if this picture (below) is from April 1983 or from October 1983. It’s either the formal announcement by Yashica and Kyocera of the future merger or the actual merger “ceremony”.

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Mr. Ryozo Endo (left) president of Yashica and the president and founder of Kyocera Mr. Kazuo Inamori. A dark day but inevitable.

Yashica-Kyocera managed to occasionally market a few hits during the late 1980s and 1990s but by the mid-2000s Kyocera stopped making cameras and soon thereafter sold the name Yashica.

Kyocera has done quite well for itself under Mr. Inamori and today they still operate out of many of the former Yashica properties. The Yashica you hear about today is not associated with the original company and the recent Yashica DigiFilm camera was an interesting attempt to do something with the Yashica name.

Thanks so much for stopping by and if you made it to this point of the post give yourself a big pat on the back! – Chris

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2019 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.

 

 

 

The Yashica Okaya Factory – New View 1974

As I’ve previously reported here, Yashica’s last factory before the Kyocera acquisition was this modern sprawling complex in the town of Okaya, Nagano Prefecture.

I’ve recently purchased documents that show what I believe the complex looked like in the summer of 1974.

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This is the only detailed color photograph of the factory that I’ve seen. For my previous post about the factory and to see the original view from 1972 click here.

Another related post can be found at https://wordpress.com/post/yashicasailorboy.com/8052

Additionally here’s the text about the factory taken directly from the Yashica publication ‘A New Horizon’ that contained the color image of the factory pictured above.

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The introduction page from the 14-page booklet ‘Yashica A New Horizon’.

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Of interest, Kyocera still operates from this same location today. For the most part, it looks only slightly changed from 1972. Yashica was purchased by Kyocera in 1983 and was gone by the mid-2000s. A great company and a great name wiped out by Kyocera shortly after what would have been Yashica’s Golden Anniversary.

I’ll be posting more from this very interesting and informative booklet from Yashica soon.

Thanks for stopping by! – Chris

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2019 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.

Vintage View

Happy Saturday!

Digging through some archived pics I came across this one.

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Thanks for stopping by! – Chris

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2019 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.

Tuesday 2’s

Yashica’s first two TLRs – 1953 1954

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Twenty years of Yashica development – 1950s 1970s

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Studio Cameras:     (Top) Samsung Galaxy S4      (Bottom) Sony DSC W-170

Thanks for stopping by! – Chris

BTW, my camera shop is always open at http://www.ccstudio2380.com – lots of specials!

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2019 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.

Pentamatic Microscope Adapter – 1960

I have yet to use a microscope adapter in nearly 50 years of 35mm photography – but that doesn’t mean that I haven’t collected them and enjoyed the thought of someday using one. I’ve had a few Canon adapters over the years too.

The first step would be actively looking for a microscope to purchase on one of the many online auction sites. Something I will do.

Here’s a nice adapter from Yashica with the Pentamatic bayonet mount. It’s one of the first accessories to appear in the early Pentamatic instruction booklets from 1960. List price was ¥2,500 which was fairly expensive back in the day.

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The adapter mounts directly to the body of the camera – no lens needed.

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A scan from an early Pentamatic sales brochure.

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These instructions are from a later booklet featuring the adapter for the M42 screw mount.

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I believe that the microscope depicted here is a Yashima microscope but it’s not made by Yashica. Yashima was the first name that Yashica went by in the early 1950s.

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Not made by Yashica but still a super cool vintage microscope.

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Typically you’d use a right angle finder such as this one to make it a bit easier to use the adapter on a microscope.

What’s always amazed me is just how many different camera manufacturers made microscope adapters – Canon, Olympus, Nikon just to name a few and how many are still available for purchase online from various auction sites that are unused, still new in their boxes.

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Thanks for stopping by! – Chris

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2019 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.

Are TLRs a good way to discover medium-format photography?

I guess another way to pose the question would be “are TLRs still relevant”?

Film photography appears to be holding its own in this digital world but have twin-lens reflex cameras lost their appeal? Obviously, not all vintage and classic camera sales go to just collectors – many of these 40 and 50-year-old cameras are being purchased and used by today’s crop of film photographers looking for a way to explore medium-format images without breaking the bank.

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Typical twin-lens reflex (TLR) film camera.

I decided to take a snapshot of just completed sales of cameras that were listed as “TLR – Film Cameras – Sold” on eBay.

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The top six are –

  • Mamiya
  • Yashica
  • Rolleiflex
  • Lubitel
  • Rollei
  • Konica Minolta

This list goes back to the last few days of January 2019 and does include some accessories (lenses, lens caps, cases) that are not cameras. So the total numbers will be a bit skewed.

Here’s the list searching for “TLR Camera – Film Cameras – Sold” on eBay which removed accessories like lenses, cases and other minor parts.

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The top six are –

  • Yashica
  • Mamiya
  • Rolleiflex
  • Rollei
  • Konica Minolta
  • Minolta

This represents an unscientific look at the popularity of TLRs as a viable tool for enjoying medium-format (6×6 cm) photography. 120 roll film is still widely available and it’s easy to find online companies that develop the film.

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6×6 cm image taken with my Yashica-Mat EM TLR. Learning to compose and shoot this square format takes a bit of practice but the quality of the finished picture is worth it.

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Thanks for stopping by! – Chris

My camera shop is always open and it can be found at http://www.ccstudio2380.com – I’ve got a big sale in progress with some super savings… check it out!

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2019 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.

Nicca Pentamatic!?

Stay with us and we’ll try to make our case. Recently discovered information has filled-in some of the missing links in the development of our favorite obsession camera. The mysterious and seldom seen Pentamatic ’35’… Yashica’s first SLR.

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A few interesting bits of info have come to our attention recently. We were alerted to an auction by our friend Paul Sokk (http://www.yashicatlr.com) that listed a 13.5 cm f/ 2.8 lens made by Taiho Optical Company –  Nicca Lens. Having never heard of the company, Taiho Optical, and knowing about Nicca’s history, we couldn’t figure out where and how there could be a Nicca connection.

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Let’s backtrack a bit with a quick history lesson. Yashima-Yashica was a very successful maker of high quality, low-cost twin-lens reflex cameras but hadn’t moved into the 35 mm market as of early 1957. It appears that the president and founder of Yashima-Yashica, Mr. Yoshimasa Ushiyama could see that although Yashica was successful building TLRs, the market for them would slowly diminish as new, smaller and easier to use 35 mm cameras would grab the marketplace. He wanted in but how?

Yashica had no experience with 35 mm cameras, especially rangefinder cameras with cloth focal-plane shutters. There were dozens of Leica copy cameras in Japan (and the world for that matter) but possible patents protected specific manufacturer’s shutter designs. If he could buy into an established company then he could use their shutter design and incorporate it with early Yashima-Yashica designs. In May of 1958, an opportunity presented itself. Nicca Camera Company was apparently experiencing financial difficulties and may have been on the brink of bankruptcy. Nicca cameras were well known and well respected – they made high quality 35 mm rangefinder cameras with focal-plane shutters. They used Nikkor lenses with the L39 screw mount. Mr. Ushiyama was in a rush to purchase Nicca before they went belly up. Advisers cautioned to wait until Nicca went bankrupt arguing that they would be able to acquire it for a better price. Mr. Ushiyama knew that that outcome of a bankruptcy could take longer than he was willing to wait and there would certainly be more suitors to compete with. So the deal went through… sort of. As best as we can glean from our research, a “religionist” “admonished” Mr. Ushiyama for rushing into the deal and cautioned that Yashica itself would suffer a “decline” if all of the transfer were made immediately.

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OK, OK! We give!!! We share your feelings dear reader –  what’s the connection between Nicca and the Pentamatic? Taking the advice of the religionist, Mr. Ushiyama created a new company. Nicca would become Taiho Optical Company. Say what? Nicca wasn’t absorbed into Yashica in May of 1958, instead, they became another company that could continue to operate with Yashica but without becoming Yashica. Simple. Confused? Mr. Ushiyama listened to his adviser so nothing bad happened. It appears that the former Nicca employees were now free to develop new processes and designs with the financial and technical support of the much larger Yashica. What did Yashica get for its money? Plenty it would seem. Access to years of 35 mm rangefinder manufacturing experience and access to a proven focal-plane shutter. Important steps in building a 35 mm single-lens reflex camera. We don’t know (yet) which one of the two companies came up with the design of what would become the Pentamatic. Was it mostly a Yashica design that had been kicking around for a while lacking a focal-plane shutter, or was it mostly a Nicca design that lacked the financial means to bring it to market? We feel that it was more than likely a 60 – 40 split with Nicca as the 60%. Just a hunch, no facts at the moment.

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Earliest known sales brochure for the Pentamatic ’35’. The best guess is that it was printed in the Spring of 1960.

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A machine translation of this page from inside of the brochure states clearly that Nicca and Yashica developed the Pentamatic.

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But what did the Taiho Optical Company make? Yashica didn’t make their own lenses, Tomioka Optical of Tokyo did. Was the former Nicca, now that it had become Taiho Optical, going to suddenly start making lenses? At the start of this blog, we mentioned that we were alerted to the existence of a 13.5 cm lens for sale with the Taiho Optical Company-Nicca Japan markings. Other than that, nothing.

So when did Mr. Ushiyama merge the two companies? He apparently listed to his adviser and waited eight long years before merging the two. From 1960 (when the Pentamatic was released) until 1968, when he not only made Yashica whole, but he also acquired long time lens supplier Tomioka Optical.

Now we know how the Pentamatic came to be and why it could be called the Nicca Pentamatic.

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Thanks for sticking with us. – Chris

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2019 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.

The Yashica Pentamatic – Our 8 Year Search – Some Conclusions & Wild Speculations

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Some Conclusions

The first Pentamatic was “born” in December 1959 but wasn’t available for sale in the U.S. until April 1960. The Pentamatic was Yashica’s first 35mm single-lens reflex camera and was designed with the help of technology obtained from Yashica’s acquisition of Nicca Camera in 1958 and with some involvement with designers from Zunow Optical in 1959. Of course, Yashica designers were involved too as well as collaboration with Tomioka Optical for the first lenses.

Below is a scan of what appears to be the first sales brochure for the Pentamatic found in Japanese. A machine translation of it proves that Yashica and Nicca designers worked together to jointly develop the camera over a 3-year period. The exact date of this brochure has not been established but it appears to be at least issued in the Spring of 1960. Many thanks to my good friend Paul Sokk for his efforts in researching the Pentamatic with me over the years. His fabulous site can be found at www.yashicatlr.com

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Below is a scan of the cover of that first sales brochure that features the new Pentamatic.

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The original Pentamatic was a failure. A beautiful, sleek and modern camera at a great price, but still a failure. A replacement for it (Pentamatic II) was released by September 1960 – just a few short months after the original Pentamatic debuted.

The Pentamatic and the Pentamatic II were both out of production by January 1961. The Pentamatic S didn’t appear until around April 1961. Little was significantly changed over the course of these 3 models during this short timeframe. The Pentamatic II and its one-off lens improved on its semi-automatic capabilities. The body stayed the same with the exception of adding the engraved “II” after the name. No logic to this as Yashica could have simply made the new lens available as an option to the original Pentamatic. There had to be another reason to call it the model II and it appears that there were some internal changes made to accommodate the new lens.

The standard lens that was available for the Pentamatic II was designed and built (quickly?) by Zunow vice Tomioka. Our best guess at this point.

The Pentamatic II was only available for sale in Japan.

The Pentamatic S essentially was the replacement for the original Pentamatic – not the Pentamatic II. The model S added a lug for attaching an accessory exposure meter that coupled to the shutter speed dial. The S also added a self-timer and the body got a redesign (the strap lugs were moved to the front and the shutter release button was no longer at a 45-degree angle).

The Instruction Booklets

The booklets have been an additional source of fun separate from the camera searches. The booklet for the original Pentamatic was relatively easy to find. The first Pentamatic saw about 16,000 units made so the booklet is much more available. The Pentamatic II booklet was the hardest to locate since only around 5,000 cameras were made. The Pentamatic S booklet is even rarer – only around 3,000 cameras produced.

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Inside the booklets…

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Wild Speculations

Wild Spec 1 – The first Pentamatic was not initially released in Japan. Yashica had a slow go with its early production so only a limited number were available for the April to June debut in the U.S. There were only about 4,000 cameras made by then and that just didn’t support a wide release of it in their home market. However, with the discovery of the as yet undated sales brochure found by my friend Paul Sokk it does appear that some of the first Pentamatics were in fact distributed in Japan. We do feel that Yashica had a suspicion that the original model would not go over well at home. Why do we feel this way? During our quest of all things Pentamatic, we’ve yet to find an instruction booklet for the original Pentamatic in Japanese (or any other language besides English). We’ve seen no early 1960s advertisements either. Although we’ve yet to find these items that does not mean they don’t exist.

Wild Spec 2 – The Pentamatic II was only available in Japan and was never intended for widespread availability in the world marketplace. We further feel that the Pentamatic II was the camera Yashica intended to release in Japan vice the original Pentamatic. Why? Same thing… in over 8 years of searching, we’ve never seen a Pentamatic II instruction booklet in English and the only sales brochures we have are in Japanese. No English ads or brochures anywhere (yet). Update: As of April 2019 still no English ads or books.

Wild Spec 3 – The Pentamatic S wasn’t available in Japan. Crazy right? The same thing applies here – no Japanese advertising or brochures and no instruction booklets in anything but English. Again, not finding them does not translate to not being produced but the likelihood looks slim.

Wild Spec 4 – As we stated in the conclusions section above, the standard lens for the Pentamatic II (5.8cm f/1.7) was made for Yashica by Zunow Optical vice Tomioka. This flies in the face of what’s known and we don’t have solid written proof (yet, if ever). Both the original Pentamatic and the Pentamatic II ended production in January 1961. By coincidence, that’s the reported date of Yashica’s acquisition of Zunow (or their bankruptcy). Once Zunow went bust they no longer make lenses for the Pentamatic II.

Wild Spec 5 – Once the Pentamatic II stopped production, Yashica started selling the original Pentamatic in Japan (or at least increased its availability in Japan). We would still like to find a Pentamatic instruction booklet in Japanese to validate this thought.

Wild Spec 6 – Since the Pentamatic S wasn’t sold in Japan, there was a rather large gap in Yashica’s SLR availability. The next camera to be sold widely in Japan (and the U.S.) was the Penta J but that didn’t come out until the Summer of 1961.

These marketing and production missteps led to a less than stellar debut for Yashica in the world of 35mm SLRs. The competition during this same period was “inventing” much more sophisticated (and mostly more expensive) cameras which had a wider range of interchangeable lenses and accessories. It took Yashica a long time to establish a “foot in the door” with their Penta J and their first internally coupled exposure metered SLR, the Yashica J-3 (Jaguar).

Things we would like to find…

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The first thing we would like to discover would be an ad, sales brochure or instruction booklet in English for the Pentamatic II. We don’t think we will as we feel that they don’t exist.

We would like to find a Pentamatic instruction booklet in Japanese. They must exist but we’ve yet to find one.

Pentamatic S instruction booklet and a sales brochure in Japanese. Don’t think they exist but time will tell.

Pentamatic II box!!! They must exist – someone’s got to have one in their collection! Update: Finally found one but we missed acquiring it for our collection so we “borrowed” this image –

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Pentamatic (any model) in its original boxes in factory fresh condition. WooHoo!

***Solid proof that the standard lens for the Pentamatic II was made by Zunow Optical.***

Other than these things, I think we’re good! ^.^

Thanks for your visit! If you’ve made it this far in the post give yourself a big pat on the back! You just may be on your way to becoming a ‘Yashica Pentamatic Fanatic’!

Please stop by our online shop at https://www.ccstudio2380.com and check out some of our classic cameras available for sale.

We are active buyers of quality cameras and equipment – especially anything Yashica, Nicca, Fujica or whatever! Contact us at chriscarol@ccstudio2380.com

Please stop by our camera shop at http://www.ccstudio2380.com

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2019 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.

Yashica-Mat 120 Film Camera Set – 1960

For those who may have missed this post from two years ago here’s a reblog of it. This is one of the nicest sets we’ve ever come across in all our years of collecting Yashicas.

Chris and Carol's avatarChasing Classic Cameras with Chris

dscf3786 Pretty close to the way it looked when it was unboxed back in 1960. This one was part of a short production run of only a handful of cameras. It was for sale at US Military Exchanges (stores) in Japan as it is marked *EP* which meant and exempt purchase. No taxes paid but it could not be purchased or sold on the Japanese domestic market. 

dscf3787 It was Yashica’s first crank film advance TLR and it had auto cocking of the shutter. First released in April 1957.

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The quality of the images taken with a Yashica-Mat are outstanding – Yashica used high quality Yashinon f3.5 80mm lenses made for them by Tomioka Optical of Tokyo.

They are a joy to use and it’s a great camera to get into medium format photography. It produces large 6 x 6 cm negatives or slides.

Thanks for your visit!

Chris and Carol  ^.^

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