Why the Pentamatic?

The Yashica Pentamatic has always fascinated me from the moment I first caught a glimpse of it while doing research on the Yashima / Yashica Company. It was (and still is) a strange-looking camera… so 1960s and it was Yashica’s very first 35mm single-lens reflex (SLR) camera. I love its sleek lines and simple design… and it was just a little bit “quirky”. My first 35mm SLR was the very popular and stylish Yashica TL Electro-X (in satin chrome finish) which I purchased in early 1972. That camera was big and heavy just like the Pentamatic… lots of brass and glass as they say. The exposure system was a through the lens (TTL) affair that used two red arrows to guide you in adjusting the shutter speed and aperture to obtain a properly exposed image. It was fairly accurate and easy to use but under some low light conditions the meter would be off as much as 1/2 to 1 full “f stops” especially when shooting with color slide film for transparencies. I used that Yashica through my first year of living in Yokohama before purchasing a Canon F-1 in 1978. Why the departure from Yashica? Simple, when comparing the new Contax RTS to the F-1, in my opinion, there was no contest. I also liked the system that Canon offered and the wide array of professional accessories and lenses.

So back to the Pentamatic. When I started to concentrate my research on the Pentamatic, I found nothing but confusing and contradicting information on the internet (as is typical of anything). No clear images of the camera, no images of its boxes or the accessories available. The release date was especially bothersome as it was all over the map and even now many sites still give the wrong introduction date in the U.S. The specifications of the cameras are often wrong or incomplete and when I did find solid proof of something, it made the existing entries even more out of line with reality. The Pentamatic series of SLRs (the original model I, model II and the model S) never sold in vast quantities (the original Pentamatic model I was produced at around 1,500 units per month at its peak of production) as best as I can tell, so finding a complete set was rare and finding sales brochures was even more daunting.

My quest was simple (I thought)… purchase a few Pentamatics and find a few instruction booklets and I would be all set. Wrong! Yashica normally does not date their cameras, lenses and publications (instruction booklets, warranty cards, accessory pamphlets and sales brochures) so I knew that I had my work cut out for me. On the other side of the coin, my Canon collection has dates everywhere! I can honestly say that I’ve never found something from Canon that was not dated in some way. Why didn’t Yashica do the same? I did discover eventually that from about 1956 or so onward Yashica (then Yashima) did date many of their photography booklets and featured pictures of their factories in Nagano Prefecture and of their headquarters in Shibuya-ku, Tokyo. Many of these early booklets even had pictures of the president and founder (Mr. Yoshimasa Ushiyama) of Yashima… not often seen in other camera manufacturer’s publications. The practice of dating publications slowly vanished around late 1958 and by 1960 was basically gone. It wasn’t until the late 1960s and early 1970s that Yashica would occasionally slip in a date on a publication (but never on the camera or lens).

In summary… I don’t have all the answers to my Pentamatic questions and I am constantly updating information as I receive it both here on my blog and on my Flickr page (Yashica Sailor Boy). My goal is to be as accurate as I can, fill in the blanks and share whatever I have with others. I encourage comments and would gladly receive any and all bits of info that you may want to share with me. Thank you for visiting my page!

Chris

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Nice Pentamatic model II page from a Yashica sales brochure from February 1961. Not a bad price in Japan at that time… about $110 (USD) with case. When introduced in mid 1960, the original model I was listed at about $159 (USD) here in the U.S.

First Look!

The exciting first look (in print) of the Pentamatic…

First official appearance of the Pentamatic occurs in the May 1960 issue of Modern Photography magazine. In the June 1960 issues of Modern Photography, U. S. Camera and Popular Photography, the first full-page ads appeared for the Pentamatic ’35’ reflex camera. The actual release date in the United States has almost always been considered by many to be March of 1960.

As of yet, I haven’t found evidence in print to support the March date. I do know that the Pentamatic was shown at the 36th annual ‘Master Photo DeaIers & Finishers Association’ trade show (MPDFA) held in St. Louis from March 21-25, 1960. I don’t know if the Pentamatic was released in Japan at an earlier date. From the progression of the serial numbers, by March 1960, about 1,500 cameras had been produced since production began in December 1959 at the Yashica Suwa factory. I doubt that there were enough cameras by March to support any widespread release in Japan or in Asia at that time. By June 1960, about 6,000 cameras had been built. There may have been enough to ship to the world markets starting in April and May. At their peak of production (summer 1960), it looks like Yashica was rolling out about 1,200 to 1,400 cameras each month.

Have a

Have a “Camera Holiday” in Japan. May 1960 magazine ad.

Part two of the

Part two of the “Camera Holiday” in Japan promotion. Very nice mention of Yashica’s factory in Suwa and the wonders of Japan!

 

Yashica provided this first ever look at their new Pentamatic SLR at the March 1960 MPDFA trade show in St. Louis.

Yashica provided this first ever look at their new Pentamatic SLR at the March 1960 MPDFA trade show in St. Louis.

First published look at the new Pentamatic from Yashica. May 1960

First published look at the new Pentamatic from Yashica. May 1960

The Fasinating World of Yashica Photography

A short history of one of the most dynamic and innovative camera manufacturers in Japan during the decades of the 1950s and 1960s.

An amazing start-up before there were start-ups! In less than a decade, the Yashica Company of Tokyo, Japan, became a major player in the field of high quality, low-priced photographic equipment and cameras in the international marketplace. Competing against literally hundreds of other newcomers and established camera manufacturers, Yashica rose to market dominance by 1960.

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Back when Yashica was Yashima. Yashica’s second TLR in a long line of twin-lens reflex cameras.