The plastic fantastic wonders of the 1980s and 1990s generally receive no love – especially looking back on them with our digitized eyeballs in 2017. These overlooked (even when new for the most part) cameras were the bridge cameras for many photographers that were moving away from their bulky SLRs from the 1970s and looking for something easy, carefree and light to take with them on short outings and family get togethers. The 35mm format was the clear winner in the format wars, now manufacturers wanted think-free 35s that were as easy to use as falling outta bed (?).
This Fuji Discovery 90 Date was introduced in May 1993 to an already crowded plastic 35mm marketplace. So how to stand out? Drop-in loading, auto focus, auto exposure auto rewind and auto wind was a good start. A big bright viewfinder centered over the lens – and macro capability (23 1/2 inches / 60cm). Auto flash. How about a good price too? And free film? Free batteries… sure. $10 in coupons too!!! Fuji did everything it could to sell these things, and they did alright too. It helps that you make film.
We like our recently acquired Fuji… it feels balanced in my hand and I like the big centered viewfinder. The lens is a Fujinon f8 34mm lens – we can’t wait to run a roll through it to test it out. By the way, the Fujicolor expired in May 1997.
Thanks for your visit… check back when we run a roll through it. Do you have a favorite plastic fantastic camera? Let us know.
Camera: Fujifilm FinePix S9900W