First Look!
The exciting first look (in print) of the Pentamatic…
First official appearance of the Pentamatic occurs in the May 1960 issue of Modern Photography magazine. In the June 1960 issues of Modern Photography, U. S. Camera and Popular Photography, the first full-page ads appeared for the Pentamatic ’35’ reflex camera. The actual release date in the United States has almost always been considered by many to be March of 1960.
As of yet, I haven’t found evidence in print to support the March date. I do know that the Pentamatic was shown at the 36th annual ‘Master Photo DeaIers & Finishers Association’ trade show (MPDFA) held in St. Louis from March 21-25, 1960. I don’t know if the Pentamatic was released in Japan at an earlier date. From the progression of the serial numbers, by March 1960, about 1,500 cameras had been produced since production began in December 1959 at the Yashica Suwa factory. I doubt that there were enough cameras by March to support any widespread release in Japan or in Asia at that time. By June 1960, about 6,000 cameras had been built. There may have been enough to ship to the world markets starting in April and May. At their peak of production (summer 1960), it looks like Yashica was rolling out about 1,200 to 1,400 cameras each month.
Have a “Camera Holiday” in Japan. May 1960 magazine ad.
Part two of the “Camera Holiday” in Japan promotion. Very nice mention of Yashica’s factory in Suwa and the wonders of Japan!
Yashica provided this first ever look at their new Pentamatic SLR at the March 1960 MPDFA trade show in St. Louis.
First published look at the new Pentamatic from Yashica. May 1960
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