Sears Tower 35 – 1952 Catalog

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Beautiful 35mm camera made for Sears by Nicca Camera Company, Tokyo.

Certainly an expensive camera set but compared to the Leica that inspired it a definite bargain. The Nicca-Tower camera’s fit and finish and the performance of the Nikkor lenses were the equal of the Leica. How about that complete outfit at $652.95? Big bucks in 1952 (still big bucks today).

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The Nicca version is the Nicca Type-3 (Type III).

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Colorful cover of the Sears Fall 1952 – Spring 1953 camera catalog.

Thanks for stopping by! – Chris

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2019 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.

Another Time, Another Place – Sears Tower Camera Manual 1950

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Sears, Roebuck and Company sold an extensive line of cameras and photo accessories under the Tower name. Here’s a scan from an instruction booklet from around 1950.

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Sears refers to the camera as the TOWER 35 but the camera’s top plate is engraved with Tower Type-3. The booklet also calls the camera the TYPE III. The camera was made for Sears by the Nicca Camera Company of Tokyo starting in the late 1940s through at least 1952 or so. Nicca also sold the same camera under their own name as the Nicca Type-3 or simply the Type III. They’re beautiful examples of craftsmanship that survive today as not only awesome cameras but works of industrial art.

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The Tower logo as it appears on the lid of the camera box. It’s a super cool design.

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A gorgeous early example of this wonderful camera.

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The cover of an original Nicca Type-3 instruction booklet – 1950

If you’re looking to collect an early example of these wonderful cameras they are readily available on various online auction sites both here in the United States and in Japan. Be advised that if you plan of actually taking pictures with it most if not all will require a complete service by a qualified technician (about $200 to $300). If you’re just looking to add one to your collection then expect to spend in the vicinity of $200 for one that shows well.

Thanks for stopping by! – Chris

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2019 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.

 

 

Downsizing – Some new cameras in our shop this week

Hi. If you’ve been following our blog for a while you know that Carol and I have an online (Etsy Shop) at http://www.ccstudio2380.com

We’re in the process of downsizing our collection of cameras and photo gear and are offering some unique items at exceptional savings. Many (almost all) of the items in our shop are one owner items that have been stored properly, inspected for functionality and guaranteed to be described accurately.

Here’s a small sample of what we’ve added to the shop this week.

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Olympus OM-1 set with G. Zuiko Auto-S f1.4 50mm lens and a large collection of original sales brochures and instruction booklets. Only $69.00 plus shipping.

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Beautiful and functional Kodak Junior Six-20 film camera from around 1935. It’s super clean and in excellent condition inside and out – it even comes with a vintage roll of 620 Kodacolor film (exposed). BTW, 620 film is still available! Only $19.75 plus shipping.

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From around 1972, a nice Kodak Pocket Instamatic 30 film camera set in its original box with unused GE Magicubes! How cool is that? Make a great display piece. It’s been tested and looks like everything works – I even fire off a Magicube (not these) and the flash worked great! Only $9.75 plus shipping.

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No, it’s not a GE electric razor but it inspired the GE designers to model one after this design. From c1946 this super cool exposure meter (light meter) comes with its original leather case and was sold exclusively through the  (US) Army Exchange Service. Only $9.75 plus shipping.

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Olympus made this camera for Sears, Roebuck and Company under the Tower brand – the Tower 10 actually. One of those rare 1950s rangefinder 35mm cameras that have both the Tower logo and the Olympus markings. This camera is fully working and makes a great addition to any vintage rangefinder collection. Only $68.75 plus shipping.

All of our cameras are available to ship worldwide. Stop by our shop at http://www.ccstudio2380.com to see our complete selection and for more details about these items.

Many thanks! – Chris

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2018 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.

Tower 10 – Made by Olympus for Sears, Roebuck and Company

This one (a later model) is from 1959 or so. It’s a fun little camera that weighs a ton especially given its small size (lots of metal and glass).

It’s an Olympus 35-S II that’s co-branded with Tower which I think is a bit odd. Nowhere on the body is it marked “Tower 10” – the only clue can be found in the instruction booklet. The model with the E. Zuiko f2.8 lens is the Model 10.

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My camera is in surprisingly good operating condition considering it’s been sitting in a little vinyl camera case in a shed for more than a few years! Only three issues with it – “bulb” does not work, what appears to be typical for this model, there’s “brassing/corrosion” around the film advance lever, and lastly, the rangefinder/viewfinder windows had become detached from inside the camera and were misaligned. Oh, and it was a tad bit dirty.

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No self-timer on my later model.

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It was pretty straightforward taking the top plate off from the body. A minimum of parts to remove and the viewfinder window was easy to get to and repair with some fresh glue and a steady hand. The viewfinder was actually very clean and thank goodness there was no mold or fungus to deal with.

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As best as I can figure, the “Luminous Frame Window” (center) helps to bring more light into the viewfinder to aid in focusing. The view is impressive. It’s bright, clear and sharp inside that thingy.

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It’s a rather simple camera – I like that! The three windows identify that this is the 35-S II vice the original 35-S

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The corrosion around the film advance lever gives the camera some character – or that’s the story I’m sticking with! The lens, as described by Olympus, is a “fast” f2.8 made up of 5 elements in 4 groups (4.8cm).

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Thanks for stopping by! If you can find a nice Tower/Olympus 35-S II I think you’ll find it a fun little camera to own. – Chris

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2018 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.