Another Time, Another Place – Sears Tower Camera Manual 1950


Sears, Roebuck and Company sold an extensive line of cameras and photo accessories under the Tower name. Here’s a scan from an instruction booklet from around 1950.


Sears refers to the camera as the TOWER 35 but the camera’s top plate is engraved with Tower Type-3. The booklet also calls the camera the TYPE III. The camera was made for Sears by the Nicca Camera Company of Tokyo starting in the late 1940s through at least 1952 or so. Nicca also sold the same camera under their own name as the Nicca Type-3 or simply the Type III. They’re beautiful examples of craftsmanship that survive today as not only awesome cameras but works of industrial art.


The Tower logo as it appears on the lid of the camera box. It’s a super cool design.


A gorgeous early example of this wonderful camera.


The cover of an original Nicca Type-3 instruction booklet – 1950

If you’re looking to collect an early example of these wonderful cameras they are readily available on various online auction sites both here in the United States and in Japan. Be advised that if you plan of actually taking pictures with it most if not all will require a complete service by a qualified technician (about $200 to $300). If you’re just looking to add one to your collection then expect to spend in the vicinity of $200 for one that shows well.

Thanks for stopping by! – Chris

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2019 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s