Happy SUNday! – Silly Cool!

Under the heading of silly cool things to add to my collection, this one definitely fills the bill. Available during Expo ’70 which was held in Osaka, Japan between March and December 1970.

YSB Patch 1970

The “badge” is about 3 x 3 inches and is sewn onto a felt back with a pin for quick attachment.

Yashica was still promoting its first generation of electronic cameras in 1970. The famous Yashica TL Electro-X first hit the market in October 1968. The Electro 35 came out in 1966.



The original Yashica Sailor Boy on the left (1962) and his undated cousin on the right. My best guess is that the guy with the camera was fashioned after ‘Wee Willie Winkie’ spreading the word about Yashica’s new camera (the Electro 35) in this case. The sleeping cap, the slippers and his hand up to his mouth (not ear) to better shout the news.


I’m at a loss to explain the whys behind the apparent clown costume in this case. I get the partial reference to the previous Wee Willie Winkie design but can’t even begin to imagine why Yashica’s marketing folks took away his original sailor suit. This little figurine was pretty popular during the 1960s and 70s as the Sailor Boy was made in a wide variety of sizes from small 4 inch models up to a nearly 24-inch dealer model.

yashica www

Yashica’s possible inspiration. There are enough similarities to suggest that Yashica’s Sailor Boy was modeled after WWW.

yashica sailor boy big

Large dealer display model. I had the opportunity to acquire this guy a short time ago but apparently, I missed out.

Anyway, happy Sunday to all! – Chris

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