Yashica’s first two TLRs – 1953 1954
Twenty years of Yashica development – 1950s 1970s
Studio Cameras: (Top) Samsung Galaxy S4 (Bottom) Sony DSC W-170
Thanks for stopping by! – Chris
BTW, my camera shop is always open at http://www.ccstudio2380.com – lots of specials!
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Amelia Island’s Post Office – 1911
Yashima Yashica Flex TLR
Camera: Samsung Galaxy S4
In just 3 short years, Yashima beat the odds and became a Japanese camera company that lasted long enough to produce multiple models. In the case of this sales brochure from 1956 – the Yashica Flex B, A and Yashica-Mat twin-lens reflex cameras.
Well designed sales brochure from the little company that became Yashica.
Not that we’ve seen a ton of sales brochures from other Japanese camera manufacturers from this era, but we think this was rather provocative for the mid 1950s (at least in the US we would think). This brochure was intended for the home market and the culture of Japan is a tad less uptight about things like this.
Lovely model on the back cover of the brochure.
The first page inside the brochure in packed with information not typically found in a brochure. Yashima was, in our opinion, marketing itself beyond what such a young company would normally look like. These series of Yashica Flex Photography books were excellent creations that went far beyond a simple owner’s guide.
You’ve got the year (1956), two examples of the Yashica Flex Photography books and some prices of the cameras.
Last inside page of the brochure depicting Yashima’s new modern factory in Suwa, Nagano Prefecture, Japan.
Yashima was a very proud company and they were eager to show how much they grew since 1953.
Thanks so much for your visit. The goal of our blog is to stimulate discussion and further the knowledge of all things Yashima-Yashica. Please share your comments with us… we’d be happy to read them. One final thought, we share our brochures with others and ask that you do not copy or post our images into your blog or post without permission. Thanks!
Chris & Carol
The Yashica Flex model S (aka Yashicaflex) is one of Yashima’s most important early cameras… well maybe the second most important behind the first. Obviously Yashima’s first camera, the oddly named Pigeonflex one could argue, was the most important. The model S though was the first twin-lens reflex (TLR) camera (in the world!!!) that had a “built-in” exposure meter.
The Yashica ‘Sailor Boys’ gather around the Yashica Flex model S. The boys are from 1962 and this TLR is from late 1956.
The Sekonic CB-1 exposure meter was attached to the camera’s left side and the light gathering cells were located under the nameplate flap. They were connected to one another but the meter was non-coupled to the camera settings. The user would lift the flap to expose the cells to light and then read the exposure index in the window on top of the meter. Then simply set the camera to the proper f-stop and shutter speed and snap away. No batteries required. But with the passage of time most of these meters failed in some way or another. If you find one with a working meter so much the better.
Yashica-Mat EM from 1964. The exposure meter and light gathering cells were moved to the front and top… no more flaps to raise and we were a bit closer to being coupled. This EM has a working exposure meter which is pretty amazing after 50 plus years!
Close-up of the Sekonic CB-1 exposure meter on the Yashica Flex S.
Exposure meter scale for setting the f-stop and shutter speed.
Exposure meter light gathering cells located under the Yashica Flex nameplate.
Exposure meter on the Yashica-Mat EM.
Close-up view of the aperture and shutter speed settings on the EM.
Yashica-Mat EM exposure meter and exposure scale. Film speed is set at ASA 400.
So there you have it… a short (very short) history of some groundbreaking cameras from Yashima/Yashica. For more on Yashica’s awesome array of TLRs visit my friend Paul’s site at http://www.yashicatlr.com
Paul’s site is a labor of love and if you want to know anything about Yashima/Yashica that’s the place. We hope to bring some more Pentamatic blogs your way soon. We are of course, The Yashica Pentamatic Fanatic!
Thanks, Chris & Carol