Yashima Flex

The camera that started it all!

We believe that this is Yashima’s first newspaper advertisement in English. The newspaper appears to be from sometime in 1954 and the camera depicted could be a late 1953 model. The newspaper, more than likely, was circulated in and around United States military bases in Japan in the 1950s. On the other side of this ad is an advertisement for a furniture store in Tokyo. The ¥15,000 price (with case) is extremely low for such a well built camera.


From a 1954 Japanese newspaper published in English.

yashima flex

Yashima’s first(?) English language ad from 1954.


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