Historic Advertising Flyer – 1958

I’ll say 1958 because it looks like it was produced shortly after Yashima-Yashica acquired the Nicca Camera Co., Ltd. in May 1958. As best as I can tell this is the one and only time that a piece of advertising contained all three key players in the Nicca III-L. Nicca, Nikkor (Nikon), and Yashica. The address at the bottom of the page matches the address that Yashica used in 1958-1959.

Nicca-IIIL-Pub-1959-Jp-850 (1)

My translation app has the address as 1-8 Nihonbashi, Muromachi, Chuo-ku, Tokyo

The lenses for the Nicca cameras were almost exclusively supplied by Nikon and branded as Nikkor. Since this was a transition time (end of the line) for Nicca, this flyer clearly indicates that Yashica is the new player in the picture. Yashica would operate Nicca as Taiho Optical Company for a period of time with at least a few lenses getting produced with that brand name on the lens.

Yashica eventually (in well less than a year) started to supply lenses with the Yashinon name for these Nicca-Yashica crossover models. It’s not clear if these lenses were made for Yashica by an outside company such as Tomioka or that they may have been made by the newly acquired Nicca operating under their new name Taiho. There are at least a few Nicca branded lenses that I’ve seen so it’s not an impossible thought.

As always, thanks for your visit. Do you have something to add? I’d love to hear and see anything related to this dynamic period in Yashica’s history. – Chris

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