Contax Heaven – ‘Yashica, A New Horizon’

The title refers to a not widely circulated Yashica marketing brochure that was sent to virtually all US camera dealers in early 1975. In it, Yashica informed dealers that they would directly distribute their products (including the Contax line) to them and that they had a direct representative in Yashica USA. Definitely a bold move by Yashica during a desperate time in their history (and struggle to stay solvent).

Here’s some eye candy from that brochure –

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How about finding this under the Christmas tree then or now?

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Really the first introduction of the partnership between Yashica and Contax.

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The marketing brochure (cover) from 1975.

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The original letter (not a copy) that was sent to each camera dealer in the US. Each was signed by the President (or more likely an underling).

I personally haven’t collected anything with the Contax branding but that hasn’t meant that I wouldn’t want to – just no more room for another branch in the collection.

Thanks for stopping by! – Chris

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