10 | February | 2022 | Chasing Classic Cameras with Chris

My good friend Paul Sokk (www.yashicatlr.com) asked me this just yesterday and I vaguely remembered writing something about it after finding a definition from Yashica.

Probably Yashica’s most famous ‘electron’ camera the TL Electro-X ITS.

Yashica wasn’t alone in its use of the symbol. According to Paul it likely started with the Seiko ES shutter on a Minolta Electro Shot 35 camera and since then it was used for the most part to identify cameras with electronically controlled or timed shutters.

Here’s a snip of a brochure in my collection (mid-1970s) that presents Yashica’s definition of the symbol.

Looks like something Doc would have liked from **Back to the Future**.

BTW, I’m pretty sure but with no proof from Yashica that ‘ITS’ meant ‘Integrated Technology System’ or something along those lines. The gang at Yashica never bothered to define it officially in a brochure or user manual. I like ‘It’s The Same’ as Paul reminded me of in an email recently.

Thanks for stopping by! – Chris

Comments are always welcomed as I’ve learned quite a bit from reader feedback. As always, thanks for stopping by and, while you’re at it, feel free to visit my camera shop at http://www.ccstudio2380.com (CC Design Studios hosted by Etsy). – Chris Whelan

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Chasing Classic Cameras with Chris

Yashica cameras and so much more!

Day February 10, 2022

What’s up with that ‘electron’ thingy?