What’s up with that ‘electron’ thingy?

My good friend Paul Sokk (www.yashicatlr.com) asked me this just yesterday and I vaguely remembered writing something about it after finding a definition from Yashica.

Probably Yashica’s most famous ‘electron’ camera the TL Electro-X ITS.
Yashica wasn’t alone in its use of the symbol. According to Paul it likely started with the Seiko ES shutter on a Minolta Electro Shot 35 camera and since then it was used for the most part to identify cameras with electronically controlled or timed shutters.
Here’s a snip of a brochure in my collection (mid-1970s) that presents Yashica’s definition of the symbol.
Looks like something Doc would have liked from Back to the Future.

BTW, I’m pretty sure but with no proof from Yashica that ‘ITS’ meant ‘Integrated Technology System’ or something along those lines. The gang at Yashica never bothered to define it officially in a brochure or user manual. I like ‘It’s The Same’ as Paul reminded me of in an email recently.

Thanks for stopping by! – Chris

Comments are always welcomed as I’ve learned quite a bit from reader feedback. As always, thanks for stopping by and, while you’re at it, feel free to visit my camera shop at http://www.ccstudio2380.com (CC Design Studios hosted by Etsy). – Chris Whelan

Please respect that all content, including photos and text, is this blog’s property and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris, Chasing Classic Cameras with Chris.

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