Author Chris and Carol

Forgotten and faded Florida…

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U.S. Highway 17 was the way to enter Northeast coastal Florida in days past – long before I-95 was even imagined. If you came down from the North in the late 1940s, you entered Florida over a way too narrow bridge over the St. Marys River – the official boundary between Georgia and Florida. The two lane road was well traveled and one of the last cities you would pass through before the bridge was Kingsland, Georgia… just a few miles north of the river. The next city wasn’t until you reached Jacksonville, Florida – a long way south. You can’t really count the in-between hamlets of Yulee and Oceanway – they were home to flashing lights just to make you slow down a bit.

To be the first attraction – or motel – or restaurant – or bar – or whatever along this busy corridor meant something I imagine. Where would the tourists stop to take a picture or pause to, you know, rest? Highway 17 was the bomb – it was the way south. Then I-95 came and it was over in a hurry.

What’s left of the Florida firsts?

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U.S. Highway 17 bridge over the St. Marys River. Looking north into Georgia – this would have been your first step on dry land that was Florida.

After your safe passage over this way too narrow bridge, you would be treated with your first photo op…

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Everybody stops to get their picture taken in Florida! What better place then this sign… and with palm trees too! This is the sign along U.S. 17 a little south of the border.

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Gotta have a plaque to dedicate the sign.

All that’s left of some of the ‘firsts‘…

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‘Souvenirs’ and ‘Whiskey’.

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Nothing left to buy here except more time I suppose.

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More than a few tourists walked through this door… come in please.

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Faded Florida.

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Last one out.

A wonderful place to explore… that first half mile of faded Florida along Highway 17. Many more opportunities to be sure. It was the first motel in now forgotten Florida. The people are elsewhere but the photo ops remain.

Thanks for your visit. As always your comments are appreciated.

You can also visit me at https://www.flickr.com/photos/127540935@N08/

Chris

One last shot – a modern I-95 Florida welcome.

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Yashica-Mat EM… on assignment… update 12.9.2016

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This month’s assignment (actually from September) is to load some Fujifilm into our Yashica-Mat EM and enjoy the benefits that only medium format film photography can fulfill.

Oh the joys of composing 6 x 6 cm images through a pop-up viewing hood in bright sunlight. What I do find nice is that the focusing dial is on the camera’s left side… a natural place for it to me. The EM has a built-in exposure meter and a ‘computer’, slide rule actually, to adjust the aperture and shutter speeds which you then set by using the two thumb wheels. I’ve learned over the years to use the guess method of focusing – I’ve learned how to judge distances by eye and then I set the focus on the marked dial. If you’re shooting in bright light and use the smallest apertures then the dept of field will cover most inaccuracies in your focus guess. Saves time and frustration. This month the Yashica-Mat EM (this one is from 1964) I will be using is in perfect condition… all shutter speeds sound correct and the aperture blades behave as they should. The meter does not require batteries and I’m sure most of my bright and sunny shots will be f/ 11 and 16 and f/ 22 for the Fujifilm 400. Below is my favorite one camera-one day bag. It’s made from vintage washed canvas material and is super soft inside and out. I trust it not to scratch my cameras going in and out and once inside, they’re safely cushioned.

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My day bag – one camera only. The bag is super soft vintage cotton canvas and has a cushioned liner to protect its precious cargo.

The bag is 100% cotton and made by ‘Rothco’. It was stitched in India which makes me feel a bit better about it. It was purchased at the National Navy UDT-SEAL Museum in Ft. Pierce, Florida which helps support this awesome museum. The desert toned U.S. Flag was also purchased there and was added to the bag by me. No worries when I travel with it. No matter what I wear, I’ll always look like an American. I mention this only because when I was a Sailor in the U.S. Navy (a long time ago) we were often told to not look American while travelling overseas – which is a hard thing to do when an aircraft carrier is in a foreign port and 5,000 Sailors were out on liberty.

I plan on shooting two rolls of Fujifilm – gorgeous Neopan 100 Acros and a roll of PRO 400H color negative film. The Yashica has Tomioka Optical made Yashinon 80mm lenses with a fairly bright f/ 3.5 taking lens. The glass is crystal clear and always produces sharp details. The image is nice and bright on the focusing screen and the red grid marks help to keep things straight. I’ll tote along the lens hood just in case. No tripods needed but I may bring along my monopod.

We hope to post our images soon. Now that the fall weather has given us a brake from the oppressive heat and humidity of summer it will be fun to roam about our little town and the adjacent countryside.

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Fresh roll of Fujicolor PRO 400H color negative film.

And some of the results…

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Purposely pointed into the low angled sun – great way to test how the lens is going to look. The stars from the highlights on the water was a nice plus. Also a great test for the EM’s exposure meter. I metered off the water well left of the bridge. About 1/250 at f/ 11 maybe f/ 16.

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The Fujicolor did well here. Big contrast in this image between the stark beige of the building and the deep blue sky. Shot at 1/500 around f/ 16-22. No post production of this image. As framed in the focusing hood on the EM.

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Dat two of the photoshoot. I lost the bright sunshine and the sky turned rather blah. Small town America at its best. 1/250 at f/ 11-16. No post production. As developed.

The EM performed beautifully – the built-in exposure meter was spot on and the shutter was accurate. These images were focused at infinity so no real chance to test the accuracy of mid-range focusing. Another time.

Thanks for your visit!

Chris & Carol

Yashica 44… a ladies camera?

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Any doubts that Yashima-Yashica was marketing to women for their new smaller 4×4 cm twin-lens reflex camera are erased once you see the cover to the sales flyer.

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In a male dominated society, Yashima-Yashica needed to leave no doubts as to who these new smaller and lighter cameras were for.

Normally sales flyers and brochures in the late 1950s were geared to and appealed to the male buyer. In all fairness, it was likely that’s who took most of the photographs during that period. Yashima-Yashica’s direct pitch to Japanese women was an attempt to tap the vast market of female buyers.

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As we understand it, the 44 model came in at least 7 or 8 colors!

Even though the front of the flyer was simple and left no doubt as to who the buyer would be – the reverse of the flyer was still detailed and quite technical. It’s possible that the camera was designed for the wife to use for taking pictures of the children (while the husband was off at work all day) but still detailed enough for the husband to feel comfortable purchasing. Just our take on things.

Thanks again for your visit – as always we appreciate any and all comments. In the interest of fair play, we ask that you do not copy the images and include them in your blog or post without asking for permission – thanks! ^.^

Yashima Sales Brochure… 1956

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In just 3 short years, Yashima beat the odds and became a Japanese camera company that lasted long enough to produce multiple models. In the case of this sales brochure from 1956 – the Yashica Flex B, A and Yashica-Mat twin-lens reflex cameras.

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Well designed sales brochure from the little company that became Yashica.

Not that we’ve seen a ton of sales brochures from other Japanese camera manufacturers from this era, but we think this was rather provocative for the mid 1950s (at least in the US we would think). This brochure was intended for the home market and the culture of Japan is a tad less uptight about things like this.

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Lovely model on the back cover of the brochure.

The first page inside the brochure in packed with information not typically found in a brochure. Yashima was, in our opinion, marketing itself beyond what such a young company would normally look like. These series of Yashica Flex Photography books were excellent creations that went far beyond a simple owner’s guide.

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You’ve got the year (1956), two examples of the Yashica Flex Photography books and some prices of the cameras.

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Last inside page of the brochure depicting Yashima’s new modern factory in Suwa, Nagano Prefecture, Japan.

Yashima was a very proud company and they were eager to show how much they grew since 1953.

Thanks so much for your visit. The goal of our blog is to stimulate discussion and further the knowledge of all things Yashima-Yashica. Please share your comments with us… we’d be happy to read them. One final thought, we share our brochures with others and ask that you do not copy or post our images into your blog or post without permission. Thanks!

Chris & Carol

1954… Yashica Flex Model S

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When Yashima started making twin-lens reflex cameras in a small factory along the shores of Lake Suwa in Nagano Prefecture, they were but one of hundreds of “start-ups” entering the already crowded Japanese camera manufacturing business. Many would fail – and fail quickly they did. But little Yashima, with two brothers from Nagano at the helm, managed to take a big step – to make a second and then third camera.

The first was the Pigeonflex (great name but how do you grow with a name like that), then came the Yashima Flex and Yashica Flex B. In 1954 (late) they built the now famous Yashica Flex Model S. The first TLR in the world with an attached exposure meter! Yep, in the world! None of the already established players had produced one like that. The meter was supplied by Sekonic and screwed to the side of the body and hidden light sensors under the name flap sent electricity to the meter. Bingo. Meter and camera merged! 1954

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Cropped scan from a rather rare (in the US) Yashima sales flyer for the Yashica Flex Model S. It’s one of the earliest pamphlets around for this camera.

The light sensing cells were built-in under the flap that was the nameplate. You would open the flap and the maximum amount of light would strike the cells and send an electrical signal to the meter  (#1 above). You then used # 2, 3, 4, and 5 to “compute” your exposure settings. Simple except that you needed the eyesight of an eagle to actually see the numbers on the scale. It it was real sunny out, you didn’t need to lift the flap to get an accurate reading – there were 12 holes in the flap that would let in enough light to set the exposure.

In a testament to the designers, many of these early exposure meters still function even after 6 decades of use. But, many have fail too mostly caused by a failure of the wire to meter connection. The cells are fine (no batteries, sun powered).

As always we appreciate your visit. We’re glad to share some of our collection of early sales material and of course to chat up our Yashima-Yashicas. In the spirit of fair play, we ask that you do not copy or post our images in your blog or post without our permission. Thanks.

Chris & Carol

Super Rare Yashica Flex S Brochure… 1954

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We’ve recently acquired a super rare (here in the US) Yashima sales flyer (pamphlet) that covers one of Yashima’s most advanced cameras at the time. The Yashica Flex S was the first TLR with an attached exposure meter in the world! The meter was made and supplied by Sekonic. And if you had great eyesight and were good with sliding scales, you could actually set the proper aperture and shutter speed for your film. Cool! Yashima-Yashica was the first to do it! One of our Yashica Flex S models has a working exposure meter even after six decades! Double cool!

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From 1954.

The next scan is the reverse side of the flyer and featured a contest!

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Out of 3,200 entrants these ladies were chosen to vie for the title of “Miss Yashima”. All you had to do was vote at your favorite trading company (camera store). We chose Miss Kimiko Yamaguchi (front left) as our Miss Yashima.

We hope you enjoyed these glimpses into Yashima-Yashica’s past. We like that we can share them. In the spirit of all things fair, we ask that you do not copy them or use them in another blog or post without asking for permission first.

Many thanks for your visit! Chris & Carol

Fujica ST701 Part 2… getting closer!

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Definitely on our “to shoot with” list – and in the very near future we will! Now that the atmosphere in Florida has transitioned from nuclear hot to just a pleasant warmth, time to dust off the collection and put them to work.

Here’s a nice ST701 from the Fuji Photo Film Company of Tokyo – no battery for the meter but on a nice sunny day who needs one! Seals are a bit of a mess so we’ll keep the bottom half of the case on for a little extra light tight security.

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Our ST701 from 1971. About to get some field testing.

We’ve heard good things about the Fujinon 55mm – of course the fact that it’s a M42 mount helps too. Since we’re such big fans of everything Yashica, we naturally collect Fujifilm too because of the M42 connection. My very humble digital camera is a Fujifilm FinePix S9900W – it’s not going to blow the socks off the big boys but with 16 mp and a killer long-ass zoom it does pretty well.

Another Fuji friend is our Instax Wide 300 instant camera. We occasionally enjoy a instant picture or two and we choose the Wide 300 for the extra image size over the credit card sized mini format. We’re waiting to see if Fujifilm will bring out some black and white Instax film for the Wide 300 especially since the B&W Instax mini format has been so well received.

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Fujifilm Instax Wide 300. Lots of plastic but it gets the job done.

I’m (Chris) still spinning my wheels a bit with close-ups with the Wide 300 – so far the Fuji is 0 for 4 in that department. I’ll have to start using the close-up attachment and see what happens. The autofocus for close-ups needs full sun otherwise it defaults to what looks like infinity. I’ll get it.

Off to use some film…  ^.^

Thanks for your visit! C&C

Yashica-D Sales Brochure

Chris and Carol 4 Comments

One of the most frustrating things about researching the history of Yashica is that the company did not put dates on their sales brochures or instruction booklets – at least not regularly. Often we’re left with magnifying glass in hand to hunt for impossible to read serial numbers on camera bodies and on lenses. The brochure below is a perfect example.

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Scan of the cover and back page of a four page sales brochure for the Yashica-D. 

Yashica has used this same brochure in the past but with different babies and whenever new versions of the long running models (A and D) were introduced. The serial number on the viewing lens (top lens) is 734467. The lens is an 80mm Yashikor. Armed with this knowledge, that puts the cover camera as manufactured in 1967. Hey we’re off to a great start! This brochure is from 1967 or later. The D actually ran until 1972!

Turning our attention to the inside.

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Classic Yashica. Now the Yashica-D pictured inside is a totally different version from the 1967 cover model. Why would they do that?

As you can see in the scan above, this version of the Yashica-D is totally different from the cover. The only readable serial number in this image is the number on the taking lens (bottom lens). It reads, 209055 and it’s a Yashikor 80mm. With that info it places this camera in 1964. The Yashica-A on the left is from 1961. The visible serial number is on the taking lens, 739743. The lens is the standard 80mm Yashikor. What’s crazy about all this is since the Yashica-D is from 1964, why isn’t the Yashica-A from 1964? Why use a previous version from three years prior? For that matter, why is the cover camera from 1967 and the inside cameras from totally different years? The Yashica-A lasted until 1969.

Okay. We know – this is only important to a researcher, right? Well maybe not. If you own a nice Yashica TLR or Yashica SLR then you might be interested to know exactly when your camera was made. So, knowing when the cameras depicted in sales brochures were made, sometimes can help with dating your gear.

One final thought…

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Yashica-D with serial number 3890005.

Here’s the camera depicted on the back cover of the brochure. It is a Yashica-D. The body serial number of 3890005 puts the camera in 1959! Go figure!

Thanks for your visit! Comments are always welcomed.

Chris and Carol

A little Fujicolor to brighten our day!

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I’ve always been a fan of Kodak film. Living in the United States it was hard to find anything else to buy at the corner stores – even in New York. Every now and again I’d pick up a roll of Fujifilm and was always impressed with the results.  I’ve always liked the little green boxes too… they catch my eye.

While our main collecting focus has been Yashima-Yashica cameras and gear, there’s always been a little offshoot into the world of Fuji. Partly because we lived in Japan – Yokohama to be exact, and Fujifilm was more available and there were labs nearby to process the film. Kodak processing was via handy but slow mail back to Palo Alto, California if I remember correctly.

So on this end of the week Friday, we thought a little Fujicolor was in order.

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We’re thinking of a color. Can you guess?

The 12 exposure Fujicolor 100 rolls are all expired (2010) but they usually produce good results if you treat them like they’re ASA50. The Acros 100 is a fresh roll and you can’t beat it for good looking black and white prints. The little XP100 is our go to all weather camera. It has a bright screen (for the beach) and is great in the surf for some wave pics. 1080p video and stereo sound too.

We’ve added a nice Fujica ST701 and Fujipet to our collection but I think were done. Oh, I almost forgot – my primary digital camera is a Fujifilm FinePix S9900W so that’s another Fuji. Oh and I bought my daughter a Fujifilm XP too. Okay, but that’s it. No more Fuji Photo Film Company cameras for us die hard Yashica fans. Well except for a nice Fujicaflex TLR, and the Fuji Photo GS6x9 sure looks great. I’d better stop now!

Thanks for your visit! Comments and likes are always appreciated.

Chris & Carol