Super Rare Yashica Flex S Brochure… 1954

We’ve recently acquired a super rare (here in the US) Yashima sales flyer (pamphlet) that covers one of Yashima’s most advanced cameras at the time. The Yashica Flex S was the first TLR with an attached exposure meter in the world! The meter was made and supplied by Sekonic. And if you had great eyesight and were good with sliding scales, you could actually set the proper aperture and shutter speed for your film. Cool! Yashima-Yashica was the first to do it! One of our Yashica Flex S models has a working exposure meter even after six decades! Double cool!

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From 1954.

The next scan is the reverse side of the flyer and featured a contest!

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Out of 3,200 entrants these ladies were chosen to vie for the title of “Miss Yashima”. All you had to do was vote at your favorite trading company (camera store). We chose Miss Kimiko Yamaguchi (front left) as our Miss Yashima.

We hope you enjoyed these glimpses into Yashima-Yashica’s past. We like that we can share them. In the spirit of all things fair, we ask that you do not copy them or use them in another blog or post without asking for permission first.

Many thanks for your visit! Chris & Carol

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