Tag 1950s

Yashica Pentamatic Refreshed –

Chris and Carol 2 Comments

20160326_164016_richtonehdrThe beautiful, simple and clean lines of Yashica’s first SLR.

If you’re new to the Yashica Pentamatic then you’re in luck as this is the best place to be for the most accurate information about the mysterious Pentamatic. First envisioned when Yashica acquired the Nicca Camera Company in the summer of 1958. Yashica needed the technology and manufacturing know-how that Nicca had – focal plane shutters and the ability to build small complicated 35mm SLRs.

The timeline as best as we can tell looks like this – Yashica “invents” the Pentamatic in the summer of 1959. Yashica files for the trademark ‘Pentamatic’ in Japan September 18, 1959. The first Pentamatic bayonet mount lenses are made by Tomioka Optical for Yashica in October 1959. The first Pentamatic bodies roll off Yashica’s line by December 1959.

Yashica files for a patent/trademark in the US on February 12, 1960. The Pentamatic ’35’ is revealed at the ’36th Master Photo Dealers & Finishers Association Trade Show’ (St. Louis) in late March 1960. The lens shown on that Pentamatic is an Auto Yashinon 5.5cm f1.8 lens (SN 59100035). By April-May 1960, the first pictures appear in photography magazines in the US from the St. Louis show. The first Yashica Pentamatic ’35’ advertisements appear in both ‘Popular Photography’ and ‘Modern Photography’ magazines in their June 1960 issues. Ads within those publications have dealers in New York selling Pentamatics for $159.95.

JN Pentamatic SN 16000375Decoding serial numbers… Yashica has never been upfront with the dating of their cameras, lenses or printed materials. Instruction booklets and sales brochures are only occasionally dated and those were mostly in the 1950s and then again in the 1970s. Camera bodies and lenses (and accessories) remained a mystery until now. We believe we’ve finally decoded the serial numbers of Yashica’s first 35mm SLR, the Pentamatic. Look closely at this camera’s serial number… 16000375… knowing a little bit about when this camera was “invented” helped us decode the number. The trademark “Pentamatic” was filed by Yashica in September 1959 in Japan. The first lenses were built in October 1959 with the first bodies produced by December 1959. This camera (above) dates… 1 = January / 60 = 1960 / 00375 = 375th unit made since December 1959. The latest camera in our database has a serial number of 16115756. This decodes to… January 1961 and was the 15,756th unit produced since December of 1959.

16233739912_d43f6fb30f_oThis Pentamatic body (above) decodes to… 3 = March / 60 = 1960 / 01500 = 1,500th made up to that point.

Bold bright colors...

Clean simple lines. Show the customers that this camera was a SLR! Not your dad’s TLR.

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Inspiration and the technical know-how came from the Nicca Camera Company. Pictured on the left is an early Nicca 3-F.

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By May 1960, number 3,354 had been made.

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Earliest lens serial number (in our collection) decodes to – October 1959, the 92nd made. The ad behind it is a much higher serial number and appeared in a June 1960 ‘Popular Photography’ magazine ad.

The original Pentamatic ’35’ is a fun and challenging camera to collect. Knowing a little something about the serial numbers may add to your enjoyment of the chase. There was a short lived Pentamatic II (well less than 10K made) and another short run of the Pentamatic S which was the last model before Yashica ditched the Pentamatic bayonet mount in favor of the universal M42 mount.

Happy hunting! Questions? We’ve got answers.

Chris & Carol

 

Mystery Models – v2.0

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1959 Yashica Model A twin-lens reflex camera instruction booklet cover.  

This dapper dude appears on at least two different Yashica brochures in the late 1950s and early 1960s. This cover shot is from a Yashica A III instruction book from 1959. He always appears with a “modern” pipe, fancy derby and is winking at the camera. My thought is that he is an actor who may have lived in or was super popular in Japan during that period. Any thoughts? Please see the back cover image below.

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Here he is in a German language Yashica brochure from early 1960 (below).

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Any help would be appreciated. As researchers of silly Yashica stuff, knowing who he is helps with some other silly stuff we’re interested in (Yashica-wise).

Thanks!

C&C

 

1955 Camera Case Mystery

Chris and Carol 2 Comments

During a recent restoration of our 1955 Yashicaflex A-II twin-lens reflex camera, we discovered that the leather case held an interesting surprise!

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The thread below is taken from our Flickr page (Yashica Sailor Boy).

Chris “As part of a restoration of my c1955 Yashima (Yashica) twin lens camera’s leather case, I discovered that the red felt material inside the case used backing made from Japanese newspapers! Leave it to the Japanese during the mid 1950’s to make good use of something that would normally have had one use and then thrown away here in the West. What really surprised me was how easy the felt pulled away from the newsprint without destroying the paper. I hope to get the writing translated… maybe some interesting clues as to where the case was made and when.”

Chris “The leather case was made for a Yashica Flex model A-II from 1955. The camera was purchased from a seller from Hiroshima, Japan. The camera was made in Tokyo and I am not sure if Yashima (Yashica) made their own leather cases or if they were made by a supplier. Maybe the newspaper will yield some clues as to where.”

Chris “I now know that it is a picture of Prime Minister Yoshida. This was a special edition newspaper made for (?) the Japanese National Railways (JNR). It appears that the paper is dated 17 February 1949. ‘Special Treated Approval Number 154 Issue’.”

Ken “The caption at the top actually records the newspaper’s national railways special handling permit #154, and does not identify the actual date of the issue in question. The article has to do with a controversy the prime minister created when he criticized a newspaper for allegedly spreading rumors about a political scandal concerning the shipbuilding industry. The scandal erupted in January 1954 and became one of the main causes of the fall of Yoshida’s government. It is not clear which newspaper this article comes from, but from the anti-government tone of the writing it is possibly the Asahi.”

Chris “Thank you so very much KenjiB_48. It helps to know this as it makes more sense for the Japanese company that made the leather case would have used a current (1955) newspaper for a camera made in 1955.”

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The inside front of the leather case held a similar surprise. It would appear that in the mid 1950s, some Japanese manufacturers found ways of recycling almost everything produced. Used newspapers, I would think, could be had for free. Why not use them for backing the felt to the leather. Pretty smart!

Thanks for your visit!

Chris ^.^

More ‘Found Film’

Chris and Carol 2 Comments

We recently posted a short article about the good and bad sides of ‘found film’. It’s always exciting whenever we acquire a new camera and find film from the previous owner. We enjoy trying to figure out what year the film may be from. In this case, the 120 roll is Kodak Ektachrome-X – color slide film or reversal film if you prefer. It was found in a Yashica-A twin-lens reflex (TLR) medium format camera.

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Yashica-A TLR and some ‘found film’. In this case some Kodak Ektachrome-X color slide film.

The camera (Yashica-A) is from October 1959. Its general appearance would indicate that it saw limited use as the camera is in near mint condition with only a few small detracting marks. It works perfectly and the optics are sharp and clear. The shutter is accurate and it’s ready to shoot with again. It always amazes me how many cameras we find with half used rolls of film.

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Nice little addition to our vintage film collection.

We’re not going to get this roll developed. Our experience with the most recent roll was basically a waste of money – and a bit scary as you never know if the previous photographer shot something bad. We’ll let this one alone.

If anyone can give us an idea as to when this style of film was in use we would love to know.

Many thanks for your visit!

Chris

You can visit us on flickr at https://www.flickr.com/photos/127540935@N08/

 

 

Forgotten and faded Florida…

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U.S. Highway 17 was the way to enter Northeast coastal Florida in days past – long before I-95 was even imagined. If you came down from the North in the late 1940s, you entered Florida over a way too narrow bridge over the St. Marys River – the official boundary between Georgia and Florida. The two lane road was well traveled and one of the last cities you would pass through before the bridge was Kingsland, Georgia… just a few miles north of the river. The next city wasn’t until you reached Jacksonville, Florida – a long way south. You can’t really count the in-between hamlets of Yulee and Oceanway – they were home to flashing lights just to make you slow down a bit.

To be the first attraction – or motel – or restaurant – or bar – or whatever along this busy corridor meant something I imagine. Where would the tourists stop to take a picture or pause to, you know, rest? Highway 17 was the bomb – it was the way south. Then I-95 came and it was over in a hurry.

What’s left of the Florida firsts?

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U.S. Highway 17 bridge over the St. Marys River. Looking north into Georgia – this would have been your first step on dry land that was Florida.

After your safe passage over this way too narrow bridge, you would be treated with your first photo op…

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Everybody stops to get their picture taken in Florida! What better place then this sign… and with palm trees too! This is the sign along U.S. 17 a little south of the border.

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Gotta have a plaque to dedicate the sign.

All that’s left of some of the ‘firsts‘…

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‘Souvenirs’ and ‘Whiskey’.

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Nothing left to buy here except more time I suppose.

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More than a few tourists walked through this door… come in please.

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Faded Florida.

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Last one out.

A wonderful place to explore… that first half mile of faded Florida along Highway 17. Many more opportunities to be sure. It was the first motel in now forgotten Florida. The people are elsewhere but the photo ops remain.

Thanks for your visit. As always your comments are appreciated.

You can also visit me at https://www.flickr.com/photos/127540935@N08/

Chris

One last shot – a modern I-95 Florida welcome.

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Yashica 44… a ladies camera?

Chris and Carol 2 Comments

Any doubts that Yashima-Yashica was marketing to women for their new smaller 4×4 cm twin-lens reflex camera are erased once you see the cover to the sales flyer.

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In a male dominated society, Yashima-Yashica needed to leave no doubts as to who these new smaller and lighter cameras were for.

Normally sales flyers and brochures in the late 1950s were geared to and appealed to the male buyer. In all fairness, it was likely that’s who took most of the photographs during that period. Yashima-Yashica’s direct pitch to Japanese women was an attempt to tap the vast market of female buyers.

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As we understand it, the 44 model came in at least 7 or 8 colors!

Even though the front of the flyer was simple and left no doubt as to who the buyer would be – the reverse of the flyer was still detailed and quite technical. It’s possible that the camera was designed for the wife to use for taking pictures of the children (while the husband was off at work all day) but still detailed enough for the husband to feel comfortable purchasing. Just our take on things.

Thanks again for your visit – as always we appreciate any and all comments. In the interest of fair play, we ask that you do not copy the images and include them in your blog or post without asking for permission – thanks! ^.^

Yashima Sales Brochure… 1956

Chris and Carol 4 Comments

In just 3 short years, Yashima beat the odds and became a Japanese camera company that lasted long enough to produce multiple models. In the case of this sales brochure from 1956 – the Yashica Flex B, A and Yashica-Mat twin-lens reflex cameras.

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Well designed sales brochure from the little company that became Yashica.

Not that we’ve seen a ton of sales brochures from other Japanese camera manufacturers from this era, but we think this was rather provocative for the mid 1950s (at least in the US we would think). This brochure was intended for the home market and the culture of Japan is a tad less uptight about things like this.

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Lovely model on the back cover of the brochure.

The first page inside the brochure in packed with information not typically found in a brochure. Yashima was, in our opinion, marketing itself beyond what such a young company would normally look like. These series of Yashica Flex Photography books were excellent creations that went far beyond a simple owner’s guide.

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You’ve got the year (1956), two examples of the Yashica Flex Photography books and some prices of the cameras.

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Last inside page of the brochure depicting Yashima’s new modern factory in Suwa, Nagano Prefecture, Japan.

Yashima was a very proud company and they were eager to show how much they grew since 1953.

Thanks so much for your visit. The goal of our blog is to stimulate discussion and further the knowledge of all things Yashima-Yashica. Please share your comments with us… we’d be happy to read them. One final thought, we share our brochures with others and ask that you do not copy or post our images into your blog or post without permission. Thanks!

Chris & Carol

1954… Yashica Flex Model S

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When Yashima started making twin-lens reflex cameras in a small factory along the shores of Lake Suwa in Nagano Prefecture, they were but one of hundreds of “start-ups” entering the already crowded Japanese camera manufacturing business. Many would fail – and fail quickly they did. But little Yashima, with two brothers from Nagano at the helm, managed to take a big step – to make a second and then third camera.

The first was the Pigeonflex (great name but how do you grow with a name like that), then came the Yashima Flex and Yashica Flex B. In 1954 (late) they built the now famous Yashica Flex Model S. The first TLR in the world with an attached exposure meter! Yep, in the world! None of the already established players had produced one like that. The meter was supplied by Sekonic and screwed to the side of the body and hidden light sensors under the name flap sent electricity to the meter. Bingo. Meter and camera merged! 1954

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Cropped scan from a rather rare (in the US) Yashima sales flyer for the Yashica Flex Model S. It’s one of the earliest pamphlets around for this camera.

The light sensing cells were built-in under the flap that was the nameplate. You would open the flap and the maximum amount of light would strike the cells and send an electrical signal to the meter  (#1 above). You then used # 2, 3, 4, and 5 to “compute” your exposure settings. Simple except that you needed the eyesight of an eagle to actually see the numbers on the scale. It it was real sunny out, you didn’t need to lift the flap to get an accurate reading – there were 12 holes in the flap that would let in enough light to set the exposure.

In a testament to the designers, many of these early exposure meters still function even after 6 decades of use. But, many have fail too mostly caused by a failure of the wire to meter connection. The cells are fine (no batteries, sun powered).

As always we appreciate your visit. We’re glad to share some of our collection of early sales material and of course to chat up our Yashima-Yashicas. In the spirit of fair play, we ask that you do not copy or post our images in your blog or post without our permission. Thanks.

Chris & Carol

Super Rare Yashica Flex S Brochure… 1954

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We’ve recently acquired a super rare (here in the US) Yashima sales flyer (pamphlet) that covers one of Yashima’s most advanced cameras at the time. The Yashica Flex S was the first TLR with an attached exposure meter in the world! The meter was made and supplied by Sekonic. And if you had great eyesight and were good with sliding scales, you could actually set the proper aperture and shutter speed for your film. Cool! Yashima-Yashica was the first to do it! One of our Yashica Flex S models has a working exposure meter even after six decades! Double cool!

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From 1954.

The next scan is the reverse side of the flyer and featured a contest!

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Out of 3,200 entrants these ladies were chosen to vie for the title of “Miss Yashima”. All you had to do was vote at your favorite trading company (camera store). We chose Miss Kimiko Yamaguchi (front left) as our Miss Yashima.

We hope you enjoyed these glimpses into Yashima-Yashica’s past. We like that we can share them. In the spirit of all things fair, we ask that you do not copy them or use them in another blog or post without asking for permission first.

Many thanks for your visit! Chris & Carol