More Lynx – 1961

Sharing a bit of our original Yashica Lynx sales brochure which is dated February 1961.

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This is one of our first sales brochures related to the Lynx which made its debut in mid 1960. The lens featured is a late 1960 version of the f/1.8 4.5cm Tomioka-Yashinon. This lens also appears in what looks to be the second version of the Lynx instruction booklet.

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The second part of the brochure shows the body serial number (NO. 650048) which would indicate that this camera was made in May 1960. This camera appears in other brochures and flyers throughout the camera’s run.

We believe there were two versions of the Lynx instruction booklet. The first would have been included with the release of the Lynx around May 1960. In the second version of the Yashica instruction booklet, the body serial number is obscured but the lens serial number shows clearly and it’s the same serial number as the one in this brochure. The lens SN would put it as made between September and November 1960. Thanks Paul!

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Front cover of the Yashica 35mm sales brochure dated February 1961. Note the use of the “Yashica Girl” in the lower right corner. She and two similar friends appear now and then on brochures during this period.

By the way, the listed selling price of the Lynx ( ¥22,000 ) equalled $62 USD in May of 1960.

Thanks for stopping by! Comments always welcome!

C & C

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