The back cover of the Sears Camera Catalog – 1952

Of interest, the box that’s depicted for the Tower Type-3 rangefinder (far left, bottom) is not what the box looked like in 1950 and 1951 so I’d guess that it was changed sometime in 1952. 

Here’s an example of a “modern” Tower blue box. (Detail from a larger web image)

It’s a wonderful catalog filled with great references and illustrations of the cameras and accessories available in 1952. The full front cover pictured below.

The Tower Type-3 was made by Nicca for Sears and in the catalog, it’s known simply as the Tower 35.

Thanks for stopping by! – Chris

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