Sears Camera Catalog – 1952

The back cover of the Sears Camera Catalog – 1952

sears tower 35 back cover

Of interest, the box that’s depicted for the Tower Type-3 rangefinder (far left, bottom) is not what the box looked like in 1950 and 1951 so I’d guess that it was changed sometime in 1952. 

tower box blue

Here’s an example of a “modern” Tower blue box. (Detail from a larger web image)

Isears catalog tower 35 logo

It’s a wonderful catalog filled with great references and illustrations of the cameras and accessories available in 1952. The full front cover pictured below.

sears tower ad logo

The Tower Type-3 was made by Nicca for Sears and in the catalog, it’s known simply as the Tower 35.

Thanks for stopping by! – Chris

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