Yashica Auto Focus Motor – Friday Fotos!

Also known as the Yashica 5-Star Auto Focus Motor – 1981. It featured a sharp 38mm f/ 2.8 lens that was more than likely made by Tomioka.

Yashica Auto Focus Motor

A nice sales brochure (above) from October 1981. The cameras featured in this brochure are the Diary, Flasher, Snap, and the Auto Focus Motor.

Yashica Auto Focus Brochure

Yashica Auto Focus, Auto Focus Motor, and Motor-D. These were technological breakthrough cameras for Yashica in the early 1980s. Of course, at this same time, Canon had the A-1, AE-1, AE-1 Program, and of course the Canon F-1. These cameras from Canon were all SLRs so not a fair comparison but Canon made similar compact rangefinder cameras. It was a tough go for Yashica at this time and a takeover was on the horizon.

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Promotional playing cards featuring the Yashica Sailor Boy and the new Auto Focus Motor.

Thanks for stopping by and have a beautiful (and safe) day! – Chris

BTW, I’ve added some new items in my Etsy shop – check it out at http://www.ccstudio2380.com

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2020 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.

 

Happy SUNday!

Yashica just like many other camera makers used a variety of marketing ideas to promote their line of cameras and company. Yashica employed the services of what I call him ‘Yashica Sailor Boy’ since around 1962.

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Yashica marketing used the ‘Yashica Sailor Boy’ and his new camera for a deck of playing cards.

From 1981, with the introduction of the new Yashica Auto Focus Motor (also known as the Yashica 5 Star Auto Focus Motor) 35mm compact point & shoot camera, came this version of their marketing icon. Here the ‘Sailor Boy’ is depicted as the nursery rhyme character ‘Wee Willie Winkie’ telling the world about Yashica’s newest camera.

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More about the camera can be found in a previous post.

Here’s another post with a detailed view of the various Yashica cameras in the early 1980s.

Thanks for stopping by and have a beautiful (and safe) day! – Chris

Be sure to visit my camera shop at http://www.ccstudio2380.com

Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.

Copyright © 2015-2020 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.

Happy SUNday!

A couple of the advertising boys from Yashica

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Could this be the camera that our Sailor Boy is holding? Yashica’s Auto Focus Motor 35 from 1981.

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Since Yashica has never officially named their advertising doll, I’ve always referred to him as ‘Sailor Boy’ for obvious (to me) reasons. Sailor hat and blue sailor pants. The other boy – well that’s still up for discussion. I originally thought of him as being a party boy and then a Christmas elf and now back to party guy and now… Yashica’s take on the nursery rhyme, “Wee Willie Winkie”. Floppy hat with the little ball or tassels on the end, and pointy slippers. It appears that Yashica used him to “announce” the arrival of their new camera. A stretch but thanks to my friend Paul, a good stretch.

The camera that the boy is holding resembles the Yashica Auto Focus Motor which was released in the early 1980s. The brochure shows the camera on a table with party hats, presents and a cake with candles – a birthday cake?

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Party hat? Christmas hat? Sleeping cap? It is missing a green decal on the front of the hat that says Yashica in katakana. The green decal and the white hat with red stars made me think that these were Christmas colors.

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The Sailor Boy (far right) with his proper green decal on his cap. Pointy (elf?) shoes and what appears to be a Christmas ball hanging from the cap… or maybe not.

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A true Christmas Sailor Boy – he’s a candle and so is his tree.

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Could this be Yashica’s inspiration??? Hmmmm

Thanks for stopping by Y’all! Have a great day!

Chris and Carol