Yashica just like many other camera makers used a variety of marketing ideas to promote their line of cameras and company. Yashica employed the services of what I call him ‘Yashica Sailor Boy’ since around 1962.
From 1981, with the introduction of the new Yashica Auto Focus Motor (also known as the Yashica 5 Star Auto Focus Motor) 35mm compact point & shoot camera, came this version of their marketing icon. Here the ‘Sailor Boy’ is depicted as the nursery rhyme character ‘Wee Willie Winkie’ telling the world about Yashica’s newest camera.
More about the camera can be found in a previous post.
Here’s another post with a detailed view of the various Yashica cameras in the early 1980s.
Thanks for stopping by and have a beautiful (and safe) day! – Chris
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