A small collection of some 1980s Yashica and the Yashica-Kyocera sales brochures. We enjoy collecting brochures as they usually capture a slice of life for that period (at least in the marketing folks view of things). Enjoy!
Cute brochure from around 1980 featuring the Yashica Auto Focus. Yashica’s home office was still in Shibuya-ku Tokyo at this time. Kyocera was in Yashica’s near future and it would signal the beginning of the end!
Another nice sales brochure from October 1981. The cameras featured in this brochure are the Diary, Flasher, Snap and the Auto Focus Motor.
Yashica Auto Focus, Auto Focus Motor and Motor-D. These were technological breakthrough cameras for Yashica in the early 1980s. Of course at this same time, Canon had the A-1, AE-1, AE-1 Program and of course the Canon F-1. These cameras from Canon were all SLRs so not a fair comparison but Canon made similar compact rangefinder cameras. It was a tough go for Yashica at this time and a takeover was on the horizon.
What a cutie! Full color sales brochure from Yashica dated 1 March 1980. Features the Flasher, Auto Focus, Snap and the Diary.
Neat sales brochure from September 1980. In the early 1980s Yashica promoted its auto focus and auto exposure cameras extensively. This brochure featured the Yashica Snap, Diary, Flasher and the Auto Focus which listed for ¥41,000.
The dark days of Yashica begin with this very cute sales brochure from February 1984. Yashica by this time was taken over by the Kyocera Corporation which was headquartered in Kyoto. Yashica was now a just a division of Kyocera…Yashica was still in its long time office in Shibuya-ku. This move (Kyocera ownership) was the beginning of the end for the Yashica we knew.
When Kyocera killed Yashica (about 1991) they kept the optical portion of the company which was originally the Tomioka Optical Co., Ltd. of Tokyo. That division is still part of Kyocera and is now called Kyocera Optec Co., Ltd. and is still headquartered in Tokyo.
There you have it. A nice collection of some of the best of the 1980s Yashica sales brochures. As we mentioned, the Kyocera ownership was just on the horizon and the final days of the once great Yashica were coming to an end. We do own a few cameras from the Kyocera (Kill-a-Yashica) period and some were received as excellent point and shoot compact wonders.
This good looking camera (above) was sent to us from a blogger friend and photographer living in Japan. She was very kind to donate it to us for sharing it on our blog. You can see excellent reviews of all sorts of cameras and awesome photographs too at https://cameragocamera.wordpress.com/
Another donated camera comes to us from a friend in Virginia and a fellow Flickr poster.
We haven’t run film through this beauty yet – it’s on our “catch up” list of things to do. Thanks to Ken for sharing his lovely camera with us so that we could share it with y’all here on the blog.
By the way, if you’ve got a nice Yashica, Kyocera or Fujifilm camera from this period (1980s to mid 1990s) and would like to see it featured here, just contact us through WordPress and we’d be glad to do it.
Many thanks for your visit – comments are always welcomed.
Chris & Carol ^.^