Carol and I have been Yashica fanatics since the early 1970s and over the years we’ve collected some pretty silly stuff related to Yashica.
In 1962 the Yashica marketing guys and gals came up with a cute little fellow to act as a marketing mascot of sorts to promote Yashica’s extensive new line of SLRs and the next generation of 35mm rangefinder cameras. Yashica’s ‘Sailor Boy’ (never officially named) was born courtesy of a design executed by Modern Plastics of Japan.
The ‘Sailor Boy’ appeared in Yashica’s sales brochures and occasionally in a few instruction booklets. Here he’s pictured in an early flyer for the Minimatic-S (1963).
This is the larger dealer display ‘Sailor Boy’ – about 20cm tall.
Here’s the dealer display ‘Sailor Boy’ helping to promote the new (1962) J-3.
Anyway, here’s where the real silliness comes in. When you start to discover all of the different ways that Yashica employed their little mascot it’s a fun challenge to find him on some pretty unlikely things. Here he’s promoting the release of the Electro 35 – the world’s first electronic 35mm camera (1966).
Of course he’d be on a couple of beach bags – he’s Yashica’s ‘Sailor Boy’.
Whether riding a smiling dolphin or dancing in a grass skirt on a remote island, the ‘Sailor Boy’ was always there to remind you to take your non-waterproof Yashica Electro 35 along for the fun!
Thanks for stopping by! – Chris
BTW, there’s some neat new stuff (cameras and gear) over in our shop at http://www.ccstudio2380.com – there’s always a few classic cameras to pick from as well as a nice collection of lenses.
Please respect that all content, including photos and text, are the property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.
Copyright © 2015-2019 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.
A couple of the advertising boys from Yashica
Could this be the camera that our Sailor Boy is holding? Yashica’s Auto Focus Motor 35 from 1981.
Since Yashica has never officially named their advertising doll, I’ve always referred to him as ‘Sailor Boy’ for obvious (to me) reasons. Sailor hat and blue sailor pants. The other boy – well that’s still up for discussion. I originally thought of him as being a party boy and then a Christmas elf and now back to party guy and now… Yashica’s take on the nursery rhyme, “Wee Willie Winkie”. Floppy hat with the little ball or tassels on the end, and pointy slippers. It appears that Yashica used him to “announce” the arrival of their new camera. A stretch but thanks to my friend Paul, a good stretch.
The camera that the boy is holding resembles the Yashica Auto Focus Motor which was released in the early 1980s. The brochure shows the camera on a table with party hats, presents and a cake with candles – a birthday cake?
Party hat? Christmas hat? Sleeping cap? It is missing a green decal on the front of the hat that says Yashica in katakana. The green decal and the white hat with red stars made me think that these were Christmas colors.
The Sailor Boy (far right) with his proper green decal on his cap. Pointy (elf?) shoes and what appears to be a Christmas ball hanging from the cap… or maybe not.
A true Christmas Sailor Boy – he’s a candle and so is his tree.
Could this be Yashica’s inspiration??? Hmmmm
Thanks for stopping by Y’all! Have a great day!
Chris and Carol
We’re super lucky to have run across a rather hard to find Sailor Boy – this one came to our attention from a visitor to our blog – then through eBay by way of South Africa to Florida! Welcome home, little guy!
This unique version of Sailor Boy – complete with his Yashica 35mm camera.
Cousins, not brothers. The only thing missing on our little guy is his green decal which should be on the front of his hat.
Sailor Boy convention. The new guy cleaned up nicely. A little bit of warm soapy water and a soft brush and he’s good as new!
Made in Japan is about all we know at this point. We’re not even sure about when he was made.
Cool shoes – but are they “elf” shoes?
More about the history and variations of Yashica’s advertising figurine soon. As always, feel free to share your Sailor Boys with us – we’re looking to add to our collection with new versions of this cute guy.
Chris and Carol
In response to the Weekly Photo Challenge – Peek
Thanks for your visit!
Please respect that all content, including photos and text are property of this blog and its owner, Yashica Pentamatic Fanatic, Yashica Sailor Boy, Yashica Chris.
Copyright © 2015-2017 Yashica Pentamatic Fanatic, Chris Whelan
All rights reserved.
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Thanks, Chris and Carol ^.^
Yashica’s ‘Sailor Boy’ advertising doll made by Modern Plastics of Japan in 1962. This guy is the large 20cm Yashica dealer store display model.
Beautifully detailed by talented craftspeople.
Thanks for stopping by!