Have you ever wondered what the ‘ITS’ stood for? For most people, probably not – but if you’re a Yashica Fanatic probably yes.
After years (yes, years) of searching almost everything Yashica published I’ve come to the conclusion that the intent of the marketing behind this camera was to promote Yashica’s first real system 35mm SLR. No, it doesn’t have an interchangeable back or viewfinder like the Canon F-1 and the Nikon F, but it did have a host of quality lenses and accessories. Oh, and no motor drive.
So ‘ITS’ most likely means ‘Integrated Technology System’ since the TL Electro X was advertised as having a brain – a built-in IC brain with an electronically controlled focal-plane shutter and electronic LED exposure control.
In later years when Yashica teamed up with Contax and Zeiss to develop the Contax RTS – ‘Real Time System’.
Thanks for stopping by! – Chris
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One thought on “Yashica TL Electro X ITS – Integrated Technology System”
Reblogged this on Chasing Classic Cameras with Chris and commented:
I still feel pretty confident that ‘ITS’ is meant to be ‘Integrated Technology System’ but Yashica may not have been that specific and the marketing people just liked the way ‘ITS’ looked.
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