In response to the Weekly Photo Challenge – Peek
https://dailypost.wordpress.com/photo-challenges/peek/
Thanks for your visit!
Chris
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Sharing a bit of our original Yashica Lynx sales brochure which is dated February 1961.
This is one of our first sales brochures related to the Lynx which made its debut in mid 1960. The lens featured is a late 1960 version of the f/1.8 4.5cm Tomioka-Yashinon. This lens also appears in what looks to be the second version of the Lynx instruction booklet.
The second part of the brochure shows the body serial number (NO. 650048) which would indicate that this camera was made in May 1960. This camera appears in other brochures and flyers throughout the camera’s run.
We believe there were two versions of the Lynx instruction booklet. The first would have been included with the release of the Lynx around May 1960. In the second version of the Yashica instruction booklet, the body serial number is obscured but the lens serial number shows clearly and it’s the same serial number as the one in this brochure. The lens SN would put it as made between September and November 1960. Thanks Paul!
Front cover of the Yashica 35mm sales brochure dated February 1961. Note the use of the “Yashica Girl” in the lower right corner. She and two similar friends appear now and then on brochures during this period.
By the way, the listed selling price of the Lynx ( ¥22,000 ) equalled $62 USD in May of 1960.
Thanks for stopping by! Comments always welcome!
C & C
Why did Yashica bring out the Pentamatic II less than a year after releasing the original model?
The only difference we can tell between the original Yashica Pentamatic ’35’ and the Pentamatic II (which came out around September 1960), is the standard lens that was mated with the camera body. The original Pentamatic came with the Auto-Yashinon, f/ 1.8, 5.5cm fully automatic 6 element lens. Of course it has the unique Pentamatic bayonet mount and not the M42 screw mount. The Pentamatic II came with the Auto-Yashinon, f/ 1.7, 5.8cm lens (pictured below). Both lenses were made for Yashica by Tomioka Optical of Tokyo. We imagine the 58mm, f/ 1.7 lens was a bit faster than the f/ 1.8… but we don’t see why Yashica changed from the model I to the model II and why they changed the lens… we may never discover the reason either.
The standard lens for the Pentamatic II – 5.8cm, f/ 1.7
Gorgeous lens for the Pentamatic II.
The first sighting of the Pentamatic II in a sales brochure for the Japanese home market.
We’ve yet to find an advertisement for the Pentamatic II in English and along those same lines, have yet to find the Pentamatic II in a sales brochure in English. The Pentamatic S replaced the model II less than a year after its release. The model S went back to using the original 5.5cm, f/ 1.8 lens that was on the original Pentamatic.
That makes the Auto-Yashinon 5.8cm, f/ 1.7 lenses one of the rarest of the early Pentamatic bayonet mount lenses.
Happy hunting!
Chris
Yashica’s advertising figurine the ‘Sailor Boy’ first appeared in 1962 – closely associated with the launch of Yashica’s J-3 35mm single-lens reflex camera. It was made for Yashica by Modern Plastics of Japan and was produced in a variety of sizes – from a 20cm shop and dealer display model down to this little 10cm guy.
This one ⇓ came to our collection from Germany and man was he a dirty guy!
Covered with a coat of nicotine and grime, he looked like he was in a bar room fight! But he has a good casting and the paint looks good. Notice how grungy his hat is.
Since he was covered with a thin film of nicotine he was sticky!
Looks like he has a black eye!
After some restoration work in the studio, he’s looking ⇓ much better and brighter.
Nice and shiny! Still a hint of a black smudge near his right eye.
His hat is white again. If you look to collect one, be sure to look closely at the hat. Often the casting will be a bit porous there and show some pitting. This one is nice and smooth.
The manufacturer’s marks on the bottom. The round spot was meant to insert a small magnet so as to keep him in his place.
Made in Japan by Modern Plastics for Yashica. He’s never been given an official name from Yashica so we’ve always called him ‘Sailor Boy’ for obvious reasons. Some of the figurines will have ‘Yashica’ in katakana characters on the hat. We don’t have one like that – yet.
The 20cm shop model with the J-3. The eyelashes are different on the larger models otherwise they’re the same.
Not our collection! Wish it was! There is one missing – a 10 cm ‘Sailor Boy’ with green shoes otherwise this collection is complete. Notice the large doll on the back left does not have Yashica on his hat but does have green shoes. The one with the camera was released for the launch of the Yashica Electro 35 and as best as I can tell he’s modeled after Wee Willie Winkie from the Scottish nursery rhyme. These are on display at a Tokyo store that specializes in collectible figurines and dolls.
Thanks for your visit! And yes, we take donations of unwanted ‘Sailor Boys’!!! JK
Camera: Fujifilm FinePix S9900W
Chris
Pretty little Fujica DL-20 from 1983.
The world’s first 35mm drop-in loading camera! Simply load your Fujifilm cartridge into the opening on the bottom, close the back – and your Fujica will do the rest!
Features a Fujinon 38mm f/4 lens with built-in lens and viewfinder cover.
Released in March 1983 in Japan, it was also known as the ‘Auto Mate’.
Original list price in Japan was 30,000 JPY.
Shutter fires from 1/100 to 1/300 of a second.
Also released at the same time the more feature packed DL-100 (Auto Ace).
Solid little thing! Thick plastic everywhere and a bright red finish too!
Manually set ISO settings (100 & 400). 3 zone focusing. Auto exposure (EE).
Built-in electronic flash.
Push the film cartridge into the opening on the camera’s left side with about 5 cm of film extended – close the back and it auto loads the film.
Cute centerfold art… love the image on the far right!
Weighs in at 300 g. Fits nicely in your hand (although a bit small for me) and fits in a coat pocket with ease. A simple, compact 35mm point and shoot camera from Fuji Photo Film.
We don’t know if we’re going to shoot the Acros first or load up some bright Fujicolor. Soon we hope!
Camera: Fujifilm FinePix S9900W
Thanks for stopping by!
Chris
As seen on an abandoned souvenir shop along a Florida highway. At first glance I thought that they sold film and what not as they were the first stop in extreme Northeast Florida for southbound tourists. Cold drinks, smokes, candy, stuffed gators and Florida junk like that. But I got to thinking that it might have meant films as in movie films. This building was left to rot many decades ago and right next door is a closed motel on the same property. Some locals say that the souvenier shop showed movies from time to time for the guests at the motel and some of the bored to death locals. Makes sense as it was in the middle of nowhere and back in the 1960s or earlier that would be a draw.
Anyway, cool old faded signage regardless of what went on. ^.^
Camera: Fujifilm FinePix S9900W, Samsung Galaxy S4
Chris
We’ll be the first to admit – not an exciting title or topic for a blog. It may even be a stretch for a blog named the ‘Yashica Pentamatic Fanatic’. But we feel compelled to share information about the Yashica Company, however slight and trivial, with our dear readers.
Yashica’s first factory was along the shores of beautiful Lake Suwa in the small town of Suwa. The next location (from Yashica brochures) was in Shimosuwa-machi, Suwa-gun, Nagano Prefecture. This was the industrial campus of Yashica and it grew over the years to occupy almost every square meter of the property.
Opened in 1956 along the shores of Lake Suwa in Nagano.
A different view of the same campus. Yashica was running out of room by the mid-1960s.
Back cover of the Yashica TL Electro-X ITS instruction booklet. The booklet was printed in Japan in June 1972.
At the time of the printing of the above book, Yashica was operating 3 factories. The top line that begins with the Yashica ‘Y’ on the far left is the address of the main headquarters of Yashica which was in Shibuya-ku, Tokyo. The next line is the location of the Suwa plant – Shimosuwa. The third line is the new plant in Okaya which was still in Nagano Prefecture. The 4th line was an unknown (to us until recently) factory in Sagamihara-shi, Kanagawa Prefecture (southwest of Tokyo and just west of Yokohama). As you can see, Yashica operated at least 14 other sales offices and service centers across Japan in mid-1972.
Back cover of the Yashinon Lenses & Accessories booklet printed in Japan in January 1973.
Between June 1972 (the first book above) and January 1973 (the second book above), Yashica closed its campus and factory in Shimosuwa. The only factories listed are the new Okaya factory and the Sagamihara factory. That was a big move for Yashica and as we understand it, they had purchased the old silk mill in Okaya as far back as 1959. As of this book, Yashica did not close any of its other sales offices listed from the previous book.
The factory was officially dedicated in December 1972. According to Yashica documents, the factory didn’t achieve full production until late 1974 or early 1975.
The Yashica Okaya factory complex in the summer of 1974.
Why is any of this important? It isn’t unless you’re a Yashica Fanatic like us. Oh, it did have a strong ripple effect on the company though. Japan was in a bit of an economic slowdown in the early 1970s and it came to a head in late 1974 for Yashica. Mismanagement and embezzlement (and the costly move) caused Yashica to lay off workers – unheard of in Japan at the time. They closed the Sagamihara factory which put 900 Yashica employees out of work. That had an effect on the factory at Okaya and Yashica was soon in deep financial trouble. Their cameras were still top notch but the first warning shots about their future were fired.
It is my understanding that Mr. Shiro Kaneko was installed as the new president of Yashica by the Nissho-Iwai Company (Yashica’s distributor) and by the Taiyo Kobe Bank which by 1974 had put its full financial resources behind Yashica’s new marketing efforts.
Thanks for your visit! Hope you got a little something out of it. – Chris
One of the most successful SLRs from Yashica – the ‘Pioneer in Electronic Cameras’… the Yashica TL Electro-X. The world’s first electronic single-lens reflex camera.
A random collection of clips from Yashica sales brochures and our eclectic collection of all things Yashica –
‘ITS’ = Integrated Technology System… maybe.
We’ve recently added this hard to find accessory from Yashica. It was still new in its original box! It will be used in our studio for some copy work.
Original box. Lucky find!
The Copy Stand listed for 20,000 JPY in 1971. About $55 USD
Large dealer’s sign. Two sided but non lighted. Ca. 1968
Yashica ‘Sailor Boy’ with another version of the slogan and electron logo. The ‘Sailor Boy’ first made his appearance in 1962.
Elegance on ice.
Do you have something to add to our database about this interesting camera? Please feel free to comment.
Thanks,
Chris & Carol Photography ^.^
A small collection of some 1980s Yashica and the Yashica-Kyocera sales brochures. We enjoy collecting brochures as they usually capture a slice of life for that period (at least in the marketing folks view of things). Enjoy!
Cute brochure from around 1980 featuring the Yashica Auto Focus. Yashica’s home office was still in Shibuya-ku Tokyo at this time. Kyocera was in Yashica’s near future and it would signal the beginning of the end!
Another nice sales brochure from October 1981. The cameras featured in this brochure are the Diary, Flasher, Snap and the Auto Focus Motor.
Yashica Auto Focus, Auto Focus Motor and Motor-D. These were technological breakthrough cameras for Yashica in the early 1980s. Of course at this same time, Canon had the A-1, AE-1, AE-1 Program and of course the Canon F-1. These cameras from Canon were all SLRs so not a fair comparison but Canon made similar compact rangefinder cameras. It was a tough go for Yashica at this time and a takeover was on the horizon.
What a cutie! Full color sales brochure from Yashica dated 1 March 1980. Features the Flasher, Auto Focus, Snap and the Diary.
Neat sales brochure from September 1980. In the early 1980s Yashica promoted its auto focus and auto exposure cameras extensively. This brochure featured the Yashica Snap, Diary, Flasher and the Auto Focus which listed for ¥41,000.
The dark days of Yashica begin with this very cute sales brochure from February 1984. Yashica by this time was taken over by the Kyocera Corporation which was headquartered in Kyoto. Yashica was now a just a division of Kyocera…Yashica was still in its long time office in Shibuya-ku. This move (Kyocera ownership) was the beginning of the end for the Yashica we knew.
When Kyocera killed Yashica (about 1991) they kept the optical portion of the company which was originally the Tomioka Optical Co., Ltd. of Tokyo. That division is still part of Kyocera and is now called Kyocera Optec Co., Ltd. and is still headquartered in Tokyo.
There you have it. A nice collection of some of the best of the 1980s Yashica sales brochures. As we mentioned, the Kyocera ownership was just on the horizon and the final days of the once great Yashica were coming to an end. We do own a few cameras from the Kyocera (Kill-a-Yashica) period and some were received as excellent point and shoot compact wonders.
A lovely Yashica-Kyocera L AF Date from 1986. Very nice lines and we’ll be running a roll through it very soon!
This good looking camera (above) was sent to us from a blogger friend and photographer living in Japan. She was very kind to donate it to us for sharing it on our blog. You can see excellent reviews of all sorts of cameras and awesome photographs too at https://cameragocamera.wordpress.com/
Another donated camera comes to us from a friend in Virginia and a fellow Flickr poster.
We haven’t run film through this beauty yet – it’s on our “catch up” list of things to do. Thanks to Ken for sharing his lovely camera with us so that we could share it with y’all here on the blog.
By the way, if you’ve got a nice Yashica, Kyocera or Fujifilm camera from this period (1980s to mid 1990s) and would like to see it featured here, just contact us through WordPress and we’d be glad to do it.
Many thanks for your visit – comments are always welcomed.
Chris & Carol ^.^
Yashica’s three finest cameras in black. The J-3 was the first truly modern 35mm SLR from Yashica and it was their first SLR to be made in pro-black with matching black lens. Only a small amount of the J-3s were black – most were the traditional silver top and black leatherette body. On the far right is the most successful SLR Yashica ever made. Fully loaded with electronic everything, all commanded by its ‘IC’ brain. The next step on the evolutionary ladder is the TL Electro X ‘ITS’ (center). A mostly marketing idea, the ITS was essentially the same camera as the TL Electro X with the added gold ‘Electron’ symbol on the front of the pentaprism and the stylized ITS emblazoned on the camera’s left front (not seen here but can be seen below). The marketing folks at Yashica never said what the ‘ITS’ stood for (if anything). Our best guess is ‘Integrated Technology System’. Some say ‘Interval Timed Shutter’ as the shutter was electronically controlled and could fire at any speed. Later the Contax-Yashica ‘RTS’ was introduced and it was advertised as ‘Real Time System’ whatever the heck that meant.
We’ve used all three, and the TL Electro X with the white stylized ‘Y’ on the pentaprism is our favorite. It just feels perfect in your hand and the electronic over and under (exposure) arrows in red are easily visible in the viewfinder.
By the way, the advertising icon (Yashica Sailor Boy) was never given a proper name by Yashica. He made his debut in 1962 and still could be found kicking around in sales brochures and ads into the late 1960s. This guy is the 20cm (10 inch) dealer display model and he was in his sealed bag and box from Modern Plastics of Japan when we acquired him. He comes in about 3 other sizes and different styles and colors.
Thanks for stopping by!
Chris ^.^
Chasing Classic Cameras with Chris 