Yashica TL Electro-X ‘ITS’

After nearly five years of research and thousands of “searches” on auction sites, I finally have my answer! ‘ITS‘ as it relates to the famous and groundbreaking Yashica TL Electro-X stands for… are you ready? Nothing!

That’s right… nothing. I’ve just finished reading what appears to be the most comprehensive guidebook on the TL Electro-X (from Yashica no less) and not one word as to why the marketing guys and gals at the office in Shibuya picked ‘ITS‘ to appear on the lower left front of the camera. Not one hint… no clues… nothing!

Okay so more than likely it was meant to mean exactly that… nothing. I can live with that. Marketing people don’t have to explain anything they do. ‘ITS‘ simply looks good. So fast forward from 1968 to the present day. Hear I am stressed out about what may have been a whim… an afterthought… or maybe something one of the designers casually mentioned in a meeting while you know, designing the thing. ‘ITS’… sounds good.

I’ve imagined what it may mean hundreds of times (sad to admit that) and nothing really fits for the time period except that maybe the ‘I‘ stands for “integrated”. Like integrated circuit or I.C. as I’ve sometimes seen it mentioned in other Yashica sales brochures. That’s got to be it. After all, the NASA people were always using that term during the height of the space race. Okay so maybe we now know that the ‘I‘ stands for “integrated”. Simple. The ‘T‘ has always stood for “technology” to me. What else would the ‘T‘ stand for? Timed? As in timed shutter. Oh that’s a good guess. I like it. Maybe the ‘TS’ part is for “timed shutter”? That’s another good one. Integrated… Timed… Shutter!!! Or how about “Interval” timed shutter? That’s ‘ITS‘ isn’t it?

Solved! Finished! No more worries right? No… that isn’t it. It’s got to mean something else. Something catchy, something better than that. Well the book (sales brochure) I just finished reading never mentioned what the ‘ITS‘ stood for. Just like the hundred other brochures and ads I’ve read. But wait! Hold on! There on the cover is a clue! There it is right in front of me! “SYSTEM”. Yashica called everything connected with the TL Electro-X ITS (lenses, filters, bellows, angle finders, accessories, etc.) SYSTEM.

So there it is! That was simple. Right? Well we’ll see. I’m going to keep on looking for that definitive statement from Yashica. Somewhere in black and white they’ll say it. For now though I’m sticking with… “Integrated Technology System” or “ITS” for brevity.

ITS = Integrated Technology System

DSC07504DSC07497Yashica 6-9-15 TL Electro-X Brochure back cover close

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A 45 page book from Yashica that explains everything about this fantastic camera.

No denying it – it’s a sharp looking camera and the ‘ITS’ just makes it that much cooler. It’s one of our favorite Yashicas in our collection. This one came to us via Okinawa, Japan. Purchased in late 1973 – that makes it one of our newest Yashica SLRs too. We’ve kept all of the original paperwork and of course the box. If you come across a nice looking one for sale (or better still get it as a gift) it should be on your list of must haves. The battery is an easy find and most will have working meters since they were only electronic (no moving match needle affair).

Happy hunting!

Chris and Carol ^.^

3 thoughts on “Yashica TL Electro-X ‘ITS’

  1. This was pretty hilarious… and very informative too, actually. I had no idea there was 45 page book on the Yashica TL Electro X system. That’s so cool! I love these cameras too. I have a couple of the Yashica TL Electro Xs and I used to have the later ITS version, but I sold it to a friend. Stupid me. Anyways, just wanted to say I enjoyed your article and look forward to more posts.

    Liked by 1 person

    1. Many thanks Bryan for your comments and compliment! It’s a fun camera to use and collect. I didn’t know anything about the big book from Yashica either. Then one day I saw it on eBay and couldn’t pay for it fast enough! I missed my mail carrier by maybe 10 minutes when she delivered it – she folded a mint condition book in half in order to fit it into my mailbox!!! That was 2 years ago and the fold is still there! I went out and bought the biggest mailbox that Lowes carried and installed it the next day. Lesson learned on my part.
      Keep checking my blog – I occasionally recycle some of the older posts to keep them revalent.
      R/ Chris

      Like

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