Carol and I have decided to start cutting back on our extensive collection of mostly Yashica “stuff”. Some of the items we’ll be listing rarely come up for purchase and are in some cases, the only known examples in existence.
This item, the Yashica ‘Happi Coat’ was made in Japan around the mid-1960s to coincide with Yashica’s new line of electronic cameras. The advertising phrase, “Pioneer in Electronic Photography” became more widely known as Yashica included it in almost every advertisement and brochure. As we understand the origins of this coat, Yashica provided it to salespeople to wear while demonstrating Yashica cameras in US camera stores. I know of only one size – something of a large-medium-large that was designed to fit a majority of wearers. If you were larger than that the happi coat could be left open and worn without the belt. It’s made from a heavyweight high-quality cotton and is very vibrant. The silk screening is sharp and colorful too. Only a slight hint of some discolorations are noted on the fabric. More detailed pictures can be found in our Etsy Shops. By the way, our “model” is about 5′ 9″ tall as a point of reference.
This wonderful coat can be seen in more detail in our Etsy Shops.
It’s also available at https://www.ccstudio2380.com
Stay in touch as we endeavor to list most of our collection by the end of the summer (well by the end of fall at least).
Thanks for stopping by!
Chris and Carol ^.^
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