Yashica Binoculars – 1962

This is a scan from the 1962 Australian importer Swift & Bleakley Camera & Accessory Catalogue. As discussed in a previous post, it is likely Yashica did not make binoculars that they sold under their name. It appears that was a common practice during the 1960s and 1970s. Most Japanese camera manufacturers had minor accessories like binoculars and tripods made by outside contractors who may or may not have built the items to Yashica’s specifications. My guess is that most of these binoculars listed above were only slightly modified from existing stock items. It’s no knock on Yashica since their reputation was made by building high-quality cameras and selling them at the lowest possible price and counting on volume to make their profits. It’s quite possible that Yashica still made a nice profit by reselling these binoculars banking on their good name to sell them to already established Yashica brand customers.

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Comments are always welcomed as I’ve learned quite a bit from reader feedback. As always, thanks for stopping by and while you’re at it, feel free to visit my camera shop at http://www.ccstudio2380.com (CC Design Studios hosted by Etsy). – Chris Whelan

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